2021 Social Media Calendar for Direct Sales
Planning, Writing, & Posting simplified!
I LOVE the holiday season and time with the fam, and truly living in the “now”. Annnnd, I equally love my “me time” to take some time away from the holiday madness to look ahead and get my plan on for the coming year. Anyone else?!
One thing on my list is getting ahead on my social media content. If you’re thinking, heck yes, then keep reading.
And, it doesn’t take THAT long to set yourself up for success for the New Year! Promise.
As much as I looooove running a business online, I definitely have a love/hate relationship with social media. What I’ve realized is that I *love* the flexibility of working anywhere, building customers across the world and how I can nurture real, authentic relationships through social media. What drives me nuts is that nagging feeling where I *have* to post something every day and struggling to find the right words. So it begins to feel like a chore. Do you ever feel that way?
I’ve learned that I can get away from the icky feeling of having to do something that maybe I just don’t feel like doing that day, if I batch my social media posts ahead of time. It gets me out of the reactionary place–which can be stressful and where I don’t do my best work.
Batching is a productivity hack where you focus on one task (like editing videos, writing social media content, recording podcasts, etc.) and get laser focused on that one task at hand in a solid block of time instead of spreading it out over weeks or months.
When we batch our work, we work more efficiently and we can work ahead. By doing so, we get away from tapping our fingers on our desk trying to think of what to write EVERY day, and instead we can enjoy responding to social media comments, being more present for our customers, and focusing on those golden income producing activities.
So how exactly do we get ahead and batch our work? I’m so glad you asked 😉
Let’s dive in, it’s as easy as 1, 2, 3!
1. Map out your content–content calendar for the win!
Take some time to map out your content ahead of time. Include weekly themes, holidays, and more. And remember to keep it personal. Your customers are learning about you through your content–and really building relationships! So make it personal–include photos of you and your family, products you love, stories about your REAL life. Have fun. Rather than just posting stock photos from your company, create your own graphics and put your cute face on them.
And to make it super easy for you to get your 2021 content plan going, I’m including a convenient content calendar you can download to get started today! It includes holidays and also some other national days you can choose to highlight in your community! You’ll find the download at the end of this post.
Also, be sure to check out my blog post on how to create, engage, and grow your VIP group that includes 52 ideas for your VIP group! This will give you tons of content ideas.
2. Write Your Content–ahead of time.
Now that you have a plan, pick a time to write your content based on your calendar you just created–amazing right? If batching content feels daunting to you, just start with one week. Next time you batch your content, see if you can do a whole month. If your direct sales company often has surprise sales, you may want to leave some “room” in your calendar to easily insert time-sensitive posts into your calendar. Leave some white space for yourself.
When you have a plan already in place, this can be really fun! You also want to gather images and graphics so that you’re all set and ready for the next and last step.
3. Schedule your content–Check!
After we have a plan for content, and our content is written, we can schedule it out! I am a huge fan of automating your business as much as possible and this is an easy way to do it! I challenge you to create 90 days of content — an entire quarter — but because life happens and business goals change, I wouldn’t plan for more than a quarter’s worth of content. That way when your plans change, you can adapt easily.
For scheduling, I recommend using a scheduling tool like Cinchshare to post to a Facebook group, Facebook page, Instagram or LinkedIn. Check out this blog post on all the that Cinchshare can do to help you streamline your scheduling!
Facebook also now has a built in scheduling tool that is super user friendly! Just copy and paste your content where you’d typically write your post (which you already have written out–bam!) and then choose to schedule it. Click the little clock icon in the lower right corner of your post area if you’re posting to a Facebook group. Then just choose when you want it to post and click schedule!
Here’s what you’ll see when you schedule posts in a Facebook group:
That’s it! Now get to it.
Make planning, writing and scheduling your content a habit, and in no time, you’ll have an online community that hears from you consistently creating a group that loves to interact–and no stress since you’re not waiting until the last minute to do it. Then enjoy engaging with your community daily–instead of figuring out what to talk about.
Remember to download my super convenient 2021 Content Calendar Planner to help you get going. Happy Planning! Let’s do this.