In this episode of the Modern Direct Seller Podcast we’re diving into what’s really happening in the direct sales world right now. I’m sure you’ve seen some big shifts—companies closing, others moving towards affiliate models—and maybe it has you feeling uneasy. But I’m here to set the record straight: Direct sales isn’t going anywhere. Let’s talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to elevate your game, whether you’re in the field or leading from the corporate side.

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Time based notes:

0:30 Introduction
2:00 Unprecedented Changes in Direct Sales
5:17 This is a Time of Uncertainty
7:15 I Don’t Believe Direct Sales is Going Away
8:21 Belief Fuels Growth
10:38 Get Amber & Gaya’s Perspective on These Shifts
12:02 We Need a Younger Audience
13:38 Let’s Talk About Affiliate Programs
17:48 Companies Need to Make Some Changes
21:32 Direct Sellers Need to Shift Their Strategies
26:51 A Personal Brand with Always Serve You
29:43 Sponsor Message

Navigating the Future of Direct Sales: What’s Next?
Hey everyone! It’s no secret that the direct sales industry is facing some big changes. With a few high-profile companies closing their doors and others pivoting, it’s a bit of a rollercoaster right now. But don’t worry—this isn’t the end of the road; it’s just a chance for us to adjust and move forward with a fresh perspective.

So, What’s Happening?
The business landscape is shifting, and we’re all feeling it. Economic changes and evolving consumer habits are impacting businesses of all sizes. But remember, these ups and downs are part of the game. It’s all about how we adapt to these changes that will determine our success.

Believe in Your Biz
One of the biggest things you can do right now is to believe in your business. When you’re passionate and genuinely excited about what you’re offering, that energy is contagious. If you’re truly behind your direct sales opportunity, it’ll show in your recruiting and how you motivate your team.

Connecting with the Next Generation
A big challenge we’re facing is connecting with younger generations. The average age of direct sellers is rising, so it’s time to rethink our approach. Words like “consultant” or “business builder” might not resonate with the younger crowd. Instead, try using terms like “influencer” or “ambassador”—they might hit closer to home.

Affiliate Programs: The Pros and Cons
Affiliate programs are gaining traction, especially with younger audiences familiar with platforms like Amazon. While they have their perks, they come with their own set of challenges.

Pros:
- Simplicity: Affiliates can share products without the complex MLM structure, making it easier to get started.
- Attracting Youth: The affiliate model aligns well with younger folks who are used to this kind of marketing.
Cons:
- Missing Community: Affiliates often lack the strong community and support networks that make direct sales special.
- Less Personal Touch: They don’t have the same level of direct interaction with customers, which can mean fewer personal connections.
- Cost Issues: While companies might save on direct sales costs, they could end up spending a lot on digital marketing to attract affiliates, which isn’t always as effective as a well-supported sales team.

Finding the Sweet Spot
Some companies are mixing direct sales with affiliate models to reach a broader audience. It’s a great way to combine the best of both worlds, but it’s important to keep the community and personal touch that makes direct sales unique.

Looking Forward
Change can be tough, but it’s also an opportunity. Direct sales has faced challenges before and come out stronger on the other side. By staying adaptable, informed, and optimistic, we can continue to thrive. Embrace new strategies, stay true to what works, and keep believing in your business. The future’s looking bright for those who are ready to take on these changes with a positive attitude!

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!