In this episode, we’re getting real about why email marketing is a must for your direct sales business. We’re breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audience—without worrying about social media algorithms getting in the way. We’ll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If you’re ready to level up your marketing game, this episode is definitely for you!
Time based notes:
- 0:24 Introduction
- 1:34 How We Use Email Now
- 3:03 How We Started with Email Marketing
- 6:04 Why Email is More Impactful than Social Media
- 7:53 Don’t Rely Soley on Company Emails
- 9:48 Getting Started with Email Marketing
- 13:00 Welcome Sequences & Email Frequency
- 16:22 Freebies & Opt-Ins
- 19:29 Platform Recommendations
- 22:20 Final Thoughts
- 23:30 Sponsor Message
Why You Need Email Marketing in Your Direct Sales Business
If you’ve been relying solely on social media to connect with your customers, it’s time to rethink your strategy. Let’s talk about why email marketing should be at the heart of your direct sales business and how it can help you build stronger relationships, boost your sales, and keep your content front and center—no matter what’s happening on social media.
1. Your Email List: A Direct Line to Your Customers
One of the biggest perks of email marketing is that it gives you a direct line to your customers. Unlike social media, where algorithms decide who sees your posts, emails land straight in your audience’s inbox. This means your message isn’t competing with a thousand other distractions. When you send an email, you know it’s reaching the people who’ve opted in to hear from you.
2. Building Authentic Connections
Email is more than just a sales tool—it’s a way to build genuine relationships with your customers. When someone subscribes to your email list, they’re saying, “I want to hear from you.” That’s a big deal! It gives you the chance to speak directly to them, share your story, and create a personal connection that goes beyond the usual social media chatter.
3. Consistent Sales, On Your Terms
Social media platforms are constantly changing, and what worked yesterday might not work tomorrow. With email marketing, you’re in control. You decide when and how often to reach out to your audience. Plus, emails can be incredibly effective at driving sales. Whether you’re launching a new product, running a promotion, or just keeping your customers in the loop, a well-crafted email can turn readers into buyers.
4. Growing Your Email List
So, how do you grow your email list? Start by making it easy for people to sign up. Offer something valuable in exchange for their email—like a freebie, a discount, or exclusive content. Promote your email list on social media, your website, and even in-person events. And don’t forget to ask your current customers to join—they’re already fans of your brand, so they’ll likely be eager to hear more from you.
5. Writing Emails That Get Opened
Now that you’ve got people on your list, how do you keep them engaged? It all starts with a great subject line. Your subject line is the first thing your audience sees, so make it catchy, intriguing, and relevant. Once they open your email, make sure the content delivers value. Whether it’s a helpful tip, an exciting announcement, or a personal story, your emails should always give your readers a reason to stay subscribed.
6. Staying Top-of-Mind with Your Audience
Consistency is key when it comes to email marketing. Aim to send regular emails to keep your audience engaged and remind them why they signed up in the first place. Whether it’s a weekly newsletter, a monthly update, or occasional promotional emails, staying in touch regularly helps you stay top-of-mind. Remember, it’s not about bombarding your audience—it’s about maintaining a presence that they look forward to hearing from.
Ready to Get Started?
If you haven’t already, now is the perfect time to start building and nurturing your email list. It’s one of the most powerful tools in your direct sales toolbox, and when used effectively, it can take your business to the next level. So, get out there, start connecting with your audience, and watch your business grow!
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Great podcast! Looking forward to learning more about all the new things for Oh My, Hi! I had a few aha moments.