On this episode of the Modern Direct Seller Podcast, we’re kicking off the 4th quarter—one of the best times of the year for direct sellers! We’re diving into the data to see what holiday shoppers are up to and how you can use that insight to boost your sales. Whether you’re planning festive in-person events, crafting fun gift guides, or tapping into your company’s holiday promotions, now is the time to make it happen. Let’s set clear Q4 goals to finish the year on a high note and carry that momentum into 2025!

Ready to get ahead? Grab your Holiday Plan at moderndirectseller.com/holiday and your 90-Day Plan at moderndirectseller.com/90 to start crushing those year-end goals!

Time based notes:

0:31 It’s Q4!
1:21 You Need to Have a Plan
3:17 Some Goals to Consider
4:28 What the Data Teaches Us
9:21 Create an Experience for Your Customers
10:34 Invite Your Customers to Give Back
11:29 Create Gift Guides and Personal Shopping Experiences
12:52 Now is the Time to Build Your Team
14:39 Have a Holiday Promotion Plan
18:21 Sponsor Message

How to Make Q4 the Best Yet: Your Guide to Success

As we dive into October, we’re entering the fourth quarter—the best three months of the year for direct sellers! With the right strategies and a solid plan in place, you can make this Q4 your best yet. Here’s how to set yourself up for success.

Create a Concrete Plan
The most crucial step to kicking off October is to create a concrete plan for your business. The fourth quarter often gets busier than ever, leaving little room to catch your breath and strategize. So, take a moment to grab your favorite coffee, a notebook, and some colorful pens. Set aside time to outline your goals for the next 90 days. When setting goals, aim for something that feels slightly out of reach yet attainable. You want to be intentional.

Set Specific Goals
As you plan, consider breaking down your goals into manageable categories:

Bank Account Goal: Determine how much you want to have in your bank account by the end of Q4.
Sales Goal: Calculate how much you’ll need to sell to meet your bank account goal.
Team Building Goal: If you’re a direct sales leader, think about how many new team members you want to add or how much sales volume you want your team to generate.
Project-Based Goal: Identify a bigger project you want to tackle this quarter, such as launching an email marketing system or stepping into text marketing.

By breaking your goals down into these categories, you’ll have a clear roadmap for the weeks ahead, making it easier to stay focused and organized.

Understand Shopping Trends
With the holiday season approaching, it’s essential to understand the current shopping trends. A recent survey indicated that more than half of consumers plan to start their holiday shopping before Halloween. This means you need to be proactive in your marketing efforts. Here are a few key trends to keep in mind:

Early Shoppers: Many consumers are eager to start shopping, so don’t wait until the last minute to roll out your holiday promotions.
Online vs. In-Person Shopping: Approximately 42% of shoppers prefer online shopping, while around 23% still enjoy shopping in person. Your strategy should include a blend of both to meet your customers where they are.
Spending Patterns: About 59% of shoppers plan to cut back on daily expenses to increase their gifting budgets. This means they are more willing to invest in meaningful gifts this year.

Leverage Social Selling
As a direct seller, remember that people love to shop from individuals they trust. Use social media to showcase your products and engage with your audience. Highlight the benefits of your offerings, and don’t hesitate to share your personal experiences. Authenticity goes a long way in building trust and encouraging purchases.

Create Engaging Shopping Experiences
The holiday season is a fantastic time to bring people together. Consider hosting events such as holiday sip-and-shop parties or in-home gatherings where friends can experience your products together. Think outside the box and create fun experiences that resonate with your audience.

For inspiration, check out what other direct sellers are doing. Two of our Academy members, Dina and Kim, recently organized a charcuterie board and facial night out, combining fun activities with product exposure. Create experiences that make it easy for your customers to say yes!

Give Back This Season
The holidays are also a time for giving. Consider incorporating a charitable aspect into your sales strategy. Whether it’s through fundraisers or supporting a cause, many customers appreciate the opportunity to contribute to something greater during the holiday season. Use your business as a vehicle for good by inviting customers to participate in charitable efforts, making their purchases feel even more meaningful.

Wrap Up
By crafting a solid plan, understanding shopping trends, leveraging social selling, creating engaging experiences, and incorporating a charitable angle, you’ll set yourself up for success this fourth quarter. Embrace the opportunity to connect with your customers and make a positive impact as you close out the year strong!

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!