In this episode of the Modern Direct Seller Podcast, we’re chatting with Jordan Schram, founder of Purple Sky Branding, about building a personal brand that goes way beyond just logos and colors. Jordan shares her journey from corporate life to entrepreneurship and explains why developing a personal brand is essential for direct sellers looking to stand out. We also dive into how being authentically you can build trust, foster connections, and set you up for long-term success. If you’re ready to take your brand to the next level, this episode is packed with inspiration and actionable tips!

Get Jordan’s FREE Brand Vision Template, check out her website, and follow Purple Sky Branding over on Instagram and Facebook!

Time based notes:

0:27 Meet Jordan Schram
2:07 The Meaning Behind Purple Sky Branding
3:03 Why a Personal Brand Matters
4:51 What Branding Actually Means
6:14 Brand Architecture
9:37 The Power of a Personal Brand Through Transitions
14:03 Where to Start
17:47 Jordan’s Favorite Tool
18:50 Where to Find Jordan
19:29 Sponsor Message

Building a Brand Beyond the Logo

When it comes to branding, there’s so much more than just logos and colors. In the latest episode of The Modern Direct Seller Podcast, I sat down with Jordan Schram, founder of Purple Sky Branding, to dive into what personal branding really means. With 15 years of experience—most recently leading brand strategies at Walmart—Jordan shared powerful insights and actionable tips to help direct sellers build personal brands that foster long-term success. Let’s break down the key takeaways from our conversation and explore how you can create a personal brand that truly stands out.

Why Personal Branding Matters in Direct Sales

In direct sales, it’s tempting to rely solely on your company’s brand, but Jordan stresses the importance of having a personal brand because it:

Sets You Apart – Your personal brand reflects your unique personality, experiences, and values.
Builds Genuine Connections – Customers connect with you first, not just the products you sell.
Provides Context – Your personal brand helps you show how the products fit into your life and reflect your values.

Branding Is More Than Just a Logo

Think of branding like an iceberg—your logo and colors are just the tip. The real power lies in what’s beneath: your purpose, personality, and mission. Jordan suggests asking trusted friends or colleagues for feedback to uncover what makes your brand special.

Balancing Multiple Brands and Products

Many direct sellers juggle multiple companies or interests, which can make branding feel complicated. Jordan explains the solution lies in brand architecture:

Your Personal Brand as the Foundation: Your personal brand serves as the core identity that ties everything together.
Align Products with Your Mission: Make sure the products you represent complement your personal brand and overall vision.

Dream Big—Your Purple Sky Awaits

Building a personal brand might feel intimidating, but Jordan encourages us to approach it with creativity and confidence. “What could your brand look like if there were no limits?” she asks.

Your personal brand is more than just visuals—it’s the key to creating connections, standing out in a crowded market, and building long-term success. Start by identifying what makes you unique, asking for feedback, and aligning your products with your brand’s purpose. As Jordan says, “Your brand is what you make it—dream big and embrace your purple sky.”

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