In this episode of the Modern Direct Seller Podcast, we’re getting real about generating new leads without relying on social media! I’m walking you through seven tried-and-true strategies that bring in fresh faces, even if the algorithms aren’t on your side. From leveraging referrals and in-person networking to collaborating with complementary brands and creating engaging content—this episode is packed with practical tips to grow your business beyond the scroll. Tune in and start building your lead gen plan that doesn’t depend on social media. Plus, get a sneak peek into our upcoming workshop for even more ways to build your brand!
Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!
Time based notes:
- 0:35 Social Media Can be Frustrating
- 4:33 Join Our Free Workshop on November 13th
- 5:12 #1 Referrals and Word of Mouth
- 10:36 #2 Local Networking Events
- 12:16 #3 Collaborations
- 15:30 #4 Content Marketing
- 17:48 #5 Sample Requests & Opt-ins
- 20:17 #6 Hosting a Scroll Party
- 23:42 #7 Direct Outreach
- 26:36 Leverage Systems and Automation
- 28:35 Sponsor Message
7 Ways to Generate New Leads Without Relying on Social Media
If you’re feeling the frustration of fighting social media algorithms and still not seeing the visibility your content deserves, you’re not alone. Social platforms are incredible tools for building a brand and connecting with new people—but they’re not the only way to generate leads. This week on the Modern Direct Seller Podcast, we’re diving into seven strategies that will help you reach fresh faces beyond social media.
1. Tap into Referrals and Word of Mouth
There’s nothing like a solid referral to bring in new business. Encourage your customers to spread the word by creating a simple referral program that’s a win-win for everyone. Whether it’s a discount, free shipping, or a small bonus gift, giving customers an incentive to share your biz is a powerful way to grow.
2. Attend Local Networking Events
Networking events might sound old-school, but they’re back and more valuable than ever! Getting out there in person to share what you do, listen to others, and swap contact details can open doors to fresh leads. Just be sure to direct new contacts to a personal landing page so they can learn more about you—without getting lost in the company’s main site.
3. Collaborate with Complementary Brands
Think about other brands that serve your target audience but don’t directly compete with you. Are you in skincare? Team up with a wellness studio. Selling jewelry? Partner with a local boutique. This collaboration expands both your networks and gets your products in front of a whole new audience!
4. Embrace Content Marketing
All that amazing content you’re already creating can be repurposed! Try crafting blog posts, tutorials, or guides that showcase your expertise and build credibility. Each piece of content can lead back to a freebie or opt-in, capturing those leads and nurturing them over time.
5. Offer Samples and Freebies
Who doesn’t love a sample? Use a simple form on your website to let potential customers request a product sample or sign up for a free guide. It’s a fantastic way to gather new leads, build your email list, and give people a taste of what you offer.
6. Host a Scroll Party
A scroll party is a fresh take on the traditional social media party but hosted right on your website. Invite your audience to RSVP, and give them a curated, guided shopping experience on a landing page where they can browse at their own pace. It’s a personal, engaging way to introduce them to your products without relying on social media.
7. Use Direct Outreach to Move Leads off Social Media
If you’re making initial connections on social, guide people over to your own systems. Invite them to sign up for a sample, RSVP to an event, or join a birthday club via a landing page. This way, they’re not “stuck” on social, and you have their contact info on hand for meaningful follow-up.
Ready to dive deeper into these strategies? Join us in our upcoming workshop, Build Your Brand Beyond Social Media. You’ll learn how to set up these lead generation tactics and more, so you’re ready to take on 2025 with confidence. Let’s build that business beyond the scroll!
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
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