In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder break down how to choose the right direct sales or affiliate business. They explore key factors like finding a product you love, understanding compensation plans, evaluating company leadership, and recognizing red flags. Plus, they dive into the differences between direct sales and affiliate marketing, helping you determine which path fits your goals. Whether you’re starting fresh, considering a switch, or simply weighing your options, this episode is packed with insights to help you make a confident decision.

Time based notes:

• 0:35 Jeremy’s Here to Share His Unique Perspective
• 3:40 Becky & Jeremy’s Highest Priorities
• 10:59 Company Ownership: Questions to Ask
• 20:41 More Things to Look for in Direct Sales Companies
• 23:31 Policies & Ethics
• 26:09 Affiliate Marketing vs. Direct Sales
• 34:26 Our Affiliate Programs
• 36:37 Jeremy’s Thoughts on Direct Sales
• 42:33 Sponsor Message

Choosing the Right Direct Sales or Affiliate Business

Many direct sellers are currently at a crossroads. They’re questioning whether to stay in direct sales, switch to affiliate marketing, leave the industry altogether, or pursue a traditional 9-to-5 job. These are valid concerns, and it’s essential to have a plan B in mind.

Key Considerations
When choosing a direct sales company or affiliate program, several factors come into play:

• Product Passion: You must love the product you’ll be representing. Your passion will shine through and make it easier to share and sell.
• Company Culture and Community: Consider the company’s values, the community it fosters, and the support you’ll receive from your upline and leadership.
• Compensation Plan: Understand the commission structure, bonuses, and how you’ll be compensated for your efforts. Don’t just focus on the company’s revenue; determine your actual take-home pay.
• Average Purchase Size: A 20% commission on a $200 average purchase is significantly different from a 20% commission on a $40 average purchase.
• Startup Costs and Inventory: Evaluate the initial investment required and whether you’ll need to carry inventory.
• Company Ownership and Transparency: Research the company’s ownership structure (private or public) and how transparent they are with their financials and decisions.
• Company Longevity and Stability: Consider the risks and rewards of joining a startup versus an established company.
• Product Uniqueness: Ensure the product is not readily available at major retailers or online marketplaces.
• Ethical Practices and Values: Choose a company that operates with integrity and aligns with your values.

Direct Sales vs. Affiliate Marketing
The main difference between direct sales and affiliate marketing lies in customer ownership. In direct sales, you cultivate and maintain customer relationships, while in affiliate marketing, you refer customers to the company, and they handle the rest.

Direct Sales: Involves building relationships, providing customer support, and managing repeat orders. Compensation may be higher, and there are often opportunities for team building.
Affiliate Marketing: Focuses on sharing links and promoting products to an audience. It’s more hands-off, with the company handling customer relationships and fulfillment. Compensation may be lower.

Which is Right for You?
The best choice depends on your preferences and goals. Consider:

• Customer Interaction: Do you enjoy building relationships and providing personalized support?
• Sales Style: Do you prefer in-person sales, parties, or online marketing?
• Team Building: Are you interested in building and leading a team?
• Control and Input: How much control do you want over your business and the company’s decisions?

Key Takeaways

• Both direct sales and affiliate marketing can be viable business strategies.
• Do your research, ask questions, and choose a company that aligns with your values.
• Consider the risks and rewards of each opportunity.
• Diversify your income streams and explore multiple avenues for success.
• Ultimately, the path you choose should be the one that’s right for you and your unique circumstances.

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