In this episode of the Modern Direct Seller Podcast, we’re joined by Rachel Perry to talk all about building a personal brand and creating a back-up plan outside of your direct sales company. Rachel shares her journey from Facebook party trainer to personal brand coach, and why now more than ever, direct sellers need to show up authentically and create something of their own. You’ll hear simple, tactical ways to get started—no fancy strategy needed—as well as a powerful reminder that messy action is better than no action. Whether you’re looking to grow within your current company or explore something new on the side, this episode will inspire you to take that next step with confidence.

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Building Your Back-Up Plan and Personal Brand with Rachel Perry

We’re going way back this week with a returning guest and longtime friend of the show, Rachel Perry! You might know Rachel from her days teaching Facebook parties with the tag team, but these days she’s all about helping direct sellers build their personal brand and create a solid back-up plan. Because let’s be real—things in the direct sales world are shifting, and having something of your own to fall back on is more important than ever.

If you’re feeling that nudge to do something more, explore what’s next, or simply stand out a bit more in your business, this one’s for you.

Why You Need a Back-Up Plan
The direct sales industry isn’t the same as it was five years ago. With changes in comp plans, shifting models, and even company closures, it’s time to think ahead. Rachel’s mission is to help direct sellers build something sustainable and truly their own. That might look like a personal brand, a digital product, or even a service that supports your current business.

You don’t have to walk away from your company to do this. It’s not about jumping ship—it’s about having a solid foundation that gives you freedom and flexibility, no matter what happens next.

You’re Not Your Company
If your business disappeared tomorrow, would your audience still follow you? That’s the question Rachel encourages all direct sellers to think about. Your company might be the reason you started, but it’s not who you are.

People want to connect with real people. When you show up as yourself, talk about your life, your interests, and your quirks—that’s when true connection happens. Your personal brand is what builds trust, creates loyalty, and ultimately helps you grow a business that lasts.

Keep It Simple: Start with Stories
Not sure where to start? Don’t overthink it. Rachel recommends beginning with something super simple: show up on stories.

This could be a quick peek into your morning routine, your weekend soccer mom life, or a behind-the-scenes look at what you’re working on. You don’t have to be polished. You don’t even have to talk to the camera at first. Just start showing people what makes you, you.

The more you show up, the more comfortable you’ll get. And over time, you’ll begin to see the kind of brand you’re naturally building.

Adding Your Own Offer Into the Mix
If you’ve ever thought about creating something beyond your company—maybe a simple PDF, a workshop, a service, or even a membership—this is your sign. Your experience matters, and there’s likely something you’re already doing that others would pay for.

The key is to start small. It doesn’t have to be complicated. You can build it alongside your current business, and it can actually support the products you’re already selling. That way, everything works together—and you’re building something with long-term potential.

Key Takeaways from This Episode:

• Your personal brand gives you freedom and flexibility in a changing industry
• You don’t need to quit your company to start something of your own
• Building your brand starts with showing up authentically
• Small steps lead to big impact—just start where you are

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