In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile.

You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don’t forget to grab her free SEO checklist to get started with the basics.

Time based notes:

Getting Your Website More Traffic with Maggie Schneider

You built a website, but where’s the traffic? Getting people to actually find your site takes strategy, not just a pretty design.

Why You Need Your Own Website

Relying only on a company-provided website is risky. Companies go out of business, change pay structures, or shift their models without warning. Having your own site gives you control.

Maggie Schneider, founder of Hilltop Help, shared a client story that makes this point perfectly. After years in direct sales, her client finally invested in her own website. She went from being “the girl who sells X” to a recognized wellness authority. That shift opened doors to speaking gigs and eventually writing a book.

Your website is your corner of the internet. You control the brand, the message, and the opportunities.

Set Up Google Analytics and Search Console First

Before anything else, Maggie suggests connecting your site to Google Analytics and Google Search Console. This step takes ten minutes but saves years of lost data.

Google Analytics shows where traffic comes from: organic search, Pinterest, Instagram, or even ChatGPT. Google Search Console reveals what keywords people actually type to find your site. Without these tools, you’re flying blind.

Copy the code, paste it into your website, and move on. It’s worth the momentary discomfort.

Speak Your Customer’s Language

As Maggie puts it, using industry jargon on your website is a mistake. Real people don’t search the way professionals talk. Someone struggling with postpartum anxiety might Google “why can’t I sleep at night” instead of clinical terms.

She suggests starting with free keyword research. Type phrases into Google and see what autocomplete suggests. Check the “People also ask” section. Keep a running list of questions people ask in your DMs. If five people ask the same thing, hundreds are probably Googling it.

Blogging Isn’t Dead

Blogging still works. Really. Maggie strongly believes and sees this. Recipe blogs from 2019 are still driving traffic today. Unlike social posts that vanish in 48 hours, blog content keeps working.

The Modern Direct Seller website started as a blog to answer common direct sales questions. Years later, those posts still rank and bring in traffic for topics that aren’t even actively taught anymore.

Each blog post is another chance to rank for keywords, build authority, and get found by the right people.

Add Pinterest in 5 Minutes

Once you have a blog post, Pinterest takes five to ten minutes. Create five pin templates in Canva, swap titles and images, and schedule them.

Pinterest, per Maggie, works as a visual search engine, making it perfect for product-based businesses. It’s a low-effort way to extend your content’s reach.

Set Up a Google Business Profile

Maggie strongly asserts that you don’t need a physical location to create a Google Business Profile. Service-based businesses and online sellers can have one too.

Maggie was found by someone searching “Squarespace web designer near me” even without listing a physical address. The setup takes five to ten minutes and gives you another way to collect reviews and build credibility.

One note: link it to your personal website, not a company seller page.

Start Small, Stay Consistent

Pick one or two things from this list and start there. Maybe it’s connecting Google Analytics or writing one blog post per month. The work compounds over time. Content created today can drive traffic five years from now.

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