In this episode of the Modern Direct Seller Podcast, we’re diving into text marketing and how it can transform the way you connect with customers and grow your business. You’ll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you’re already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales.

Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background. 

Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy.

Time based notes:

Build Relationships at Scale with Text Marketing

Most people spend a good chunk of their day texting; quick messages, check-ins, making plans. It’s conversational, it’s immediate, and it gets opened. That’s exactly why text marketing is one of the most powerful tools available for direct sellers right now, especially when you want to build genuine relationships without burning out from manually texting people one by one.

Why Text Marketing Outperforms Everything Else

The numbers tell the story. Text messages have a 99% open rate. Compare that to email marketing’s 30-40% open rate or social media’s 1-3% organic reach, and it’s clear where your message is actually getting seen.

Text marketing also works beautifully alongside email. Email builds your brand and keeps you top of mind, while text creates conversation. Rather than replace one with the other, using them both strategicalys helps connect with and meet people where they are.

Permission-Based Marketing Over Promotional Blasts

The key to effective text marketing is keeping it conversational, not promotional. Instead of sending a message that says “Everything’s 40% off, shop now,” try something like “Hey, we’re having a great sale this weekend and I thought of you. Can I send the link over?” That small shift changes everything.

Keep messages short. If it’s longer than one screen, it’s too long. End with a question to prompt a response. Be sure to sound like yourself and not a bot. These small tweaks make text marketing feel human, which is exactly what builds trust and loyalty.

Weekly Text Clubs to Stay Top of Mind

One of the simplest ways to stay connected with customers is through a weekly text club tailored to your product line. For wellness brands, that might be a weekly self-care tip. For food or kitchen products, it could be a recipe club. Jewelry or clothing sellers might send a style tip of the week.

These weekly touchpoints keep you in regular contact without being pushy. Customers start to anticipate your message. And the best part? You can automate it, so it happens consistently without you having to manually send it every time.

Text-Only Bundle Parties That Actually Work

This strategy has been a game-changer, especially for Pampered Chef and Jordan Essentials representatives. Instead of hosting a party in a Facebook group, you send eight text messages over 48 hours featuring product bundles. Customers respond with “hold” if they want the bundle or “pass” if they don’t.

It’s quick, it’s low-pressure, and it increases average order size. At the end of the 48 hours, you build their cart based on what they held or send them a link to check out. No awkward videos required and no Facebook group to manage. The Party Like It’s 2026 training inside the Modern Direct Seller Academy walks through the exact wording and setup.

Automated Customer Care and Strategic Follow-Up

Customer follow-up is critical, but it’s also one of the easiest things to drop when life gets busy. Automated text sequences solve this. Once someone places an order, they’re added to a campaign that confirms their order, notifies them when it ships, checks in after delivery, and offers usage tips a couple weeks later.

Text is also perfect for local marketing—letting customers know you’ll be at a farmer’s market or pop-up event. And for just-in-time sales like mid-month specials, text gets immediate attention. You can also use it for surveys to gather customer preferences, birthday messages, holiday greetings, or starting conversations about the business opportunity.

Bringing It All Together

Text marketing creates conversation at scale. It allows you to build genuine relationships with hundreds of customers without exhausting yourself. The key is keeping it human, keeping it short, and keeping it permission-based.

When Project Broadcast integrates with Oh My Hi Plus, you’ve got texting, email, your website, and CRM all working together. Forms filled out on your website can trigger text campaigns. Customer orders can launch follow-up sequences. Ready to set up your first text campaign? Start with one strategy from this list and build from there.

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