In this episode of the Modern Direct Seller Podcast, we’re joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.

You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website.

Time based notes:

SEO Basics for Beginners: Get Found on Google (Without Tech Overwhelm) with Laura Jawad

Most direct sellers are working hard to show up online, posting consistently, staying active on social, and trying to stay visible. But one critical side of discoverability often gets overlooked, and it starts with your website. SEO strategist Laura Jawad digs into what it actually takes to get found by the right people at the right time.

From Birth Doulas to Booked-Out Businesses: Why Laura Trusts SEO

Laura Jawad didn’t start out in marketing. She built her career in pregnancy and postpartum personal training, later adding birth doula services, and grew both into booked-out, waitlisted practices entirely through SEO. When colleagues started asking how she did it, she realized she had something worth teaching. That pivot led her to where she is today: helping business owners get found online without relying solely on social media.

Her story is a great reminder that SEO isn’t just for tech people or big brands. It works for service providers, coaches, and yes, direct sellers too.

Push vs. Pull: The Case for Having Your Own Website

Social media is push marketing. You put content out and hope the right person sees it, even though the vast majority of your audience isn’t actively looking to buy. A website flips that dynamic entirely.
When someone types a search into Google, they already have a need. They’re looking for a solution right now. That’s the power of SEO. It makes your business discoverable to people with real, immediate intent, and those people convert at a much higher rate than a cold scroll-by on Instagram.

For direct sellers who are feeling burned out by the algorithm grind, this is worth paying attention to.

The Problem with Company-Provided Websites

Many direct sellers don’t realize that when your company gives you a templated website, every other seller in that organization has essentially the same one. Same copy, same product descriptions, same structure. From Google’s perspective, that’s duplicate content, and there’s no reason to rank one over another.

A personal website changes everything. It gives you control over your story, your messaging, and your product descriptions. It gives Google something original to work with and something to rank. Platforms like Oh My Hi exist precisely to solve this problem, giving sellers their own branded space to build real visibility.

SEO Doesn’t Have to Be Complicated

A lot of people hear “SEO” and immediately think technical overwhelm. Laura breaks it down into four pillars: keywords and content, technical elements, user experience, and brand recognition. Her advice is to start with the first one, because it’s the most accessible, and, honestly, the most impactful.

At its core, SEO is a matching game. The words on your website need to match the words people are typing into search bars. If you know how to talk about what you sell, you already have the foundation.

Three Tweaks You Can Make to Your Website Right Now

The fastest wins come from getting more specific. Instead of targeting broad product terms where competition is steep, go longer-tail. Think about your niche, your audience, and the specific results your products deliver.

Put your name on things. If someone in your city is searching for a consultant selling your product line, you want to be the one who comes up. Weave your name and location into your website copy, your product pages, and your image file names.

Finally, make sure your keywords are showing up in the places that matter most: your SEO title, your above-the-fold headline, and throughout your content. These small placements add up fast.

Build Topical Authority Over Time

The longer game is content. Every blog post, event recap, FAQ, or product tutorial you publish is another entry point into your website, another keyword opportunity, and another trust signal for Google.

Google promotes results from sources it considers expert, and the way it determines expertise is by looking at how much relevant, quality content lives on your site. The Modern Direct Seller team has seen this firsthand. Years of consistently answering audience questions through blog content has compounded into serious search visibility over time. The same approach works for direct sellers at any scale.

Start Simple, Then Build

If there’s one place to begin, it’s your homepage. Spend 15 minutes looking at how you’re describing yourself and what you sell. Ask where you could be more specific, more personal, and more keyword-intentional. That alone can move the needle.

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!