In this episode of the Modern Direct Seller Podcast, we’re diving into a no-fluff Q2 game plan built around what’s actually working for direct sellers right now in 2026. We’re breaking down the two visibility challenges every seller is facing, reconnecting with existing customers and reaching brand-new ones, and sharing the specific strategies that are generating real results in both areas. From text experience parties and in-person events to lead capture techniques and the evolution of the ABCs framework, this episode covers the practical moves to make this quarter count.

Looking to level up your text experience parties or streamline lead capture at your next event? Check out Project Broadcast for text message automation and Oh My Hi to build your lead capture form.

Time based notes:

The No-Fluff Q2 Game Plan: Sales, Visibility, and Growth

Q2 is here, and for direct sellers, that means it’s high time to stop waiting and start moving. Fresh off the Academy Pro and VIP virtual retreat, Becky is sharing the unfiltered strategies that are generating real results right now.

The Visibility Problem Every Seller Is Facing

The number one theme coming out of conversations across the Modern Direct Seller community right now is visibility. Not just reaching new people, but staying visible to the customers who already know and trust you.
Building the know-like-trust factor is simply taking longer than it used to. Between the flood of AI-generated content and some lingering hesitation left over from 2025, buyers are slower to commit. Leads are also sitting in pipelines longer. That’s not a you-problem, but an industry-wide shift, and the sellers who adapt are the ones who will come out ahead.

There are two distinct visibility challenges to solve: reconnecting with your existing customer base, and reaching people who haven’t discovered you yet. The strategies for each look different.

The Fastest Path to Q2 Revenue: Text Experience Parties

For existing customers, the strategy generating some of the strongest results right now is the text experience party. The format is straightforward: over 24 hours, customers receive eight curated text messages featuring product bundles, and they choose to claim or pass on each one.

The key word is ‘curated’. Rather than spotlighting a single low-priced item, these parties are built around $40+ bundles that make the decision feel worthwhile. Sellers running this strategy are seeing anywhere from a few hundred dollars to $3,000 in sales from a single event. Project Broadcast is the recommended tool for automating the messages, though it can absolutely be done manually.

This works because your existing customers already trust you. They’ve bought before. The text format meets them where they are, and the bundle approach makes it feel like an exclusive experience rather than a broadcast. Run one every month in Q2.

In-Person Events: Still the Fastest Trust Builder

For reaching new customers, the answer might be more old-school than expected: get out from behind the screen and show up in person. Pop-ups, vendor events, farmers markets, and private parties are all fair game, especially during spring when foot traffic naturally picks up.

In-person interactions build the know-like-trust factor faster than any digital strategy. If the product is something people can smell, taste, try on, or experience firsthand, being there in person removes every barrier between curiosity and purchase. The effort is real, but so are the results.

Lead Capture Is Non-Negotiable

Here’s where a lot of sellers leave money on the table: they have a great event, generate solid sales, and walk away without capturing the leads. A one-time sale is fine. A nurtured customer relationship is where the real business gets built.

The most effective method isn’t a QR code or a paper sign-up sheet. It’s pulling up a lead form on your phone, handing the device directly to the customer, and giving them a reason to fill it out. Whether it’s entering a giveaway, activating a warranty, or getting product recommendations, the physical handoff makes all the difference. Academy member Amy Ziegler used this exact approach and captured 78 out of 79 leads at a single weekend event.

Those leads flow directly into a CRM or Google Sheet, ready for the follow-up that turns a new customer into a repeat one.

The ABCs Are Evolving

The Daily ABCs, namely Active selling, Building relationships, and Creating content aren’t going anywhere. But how each one looks in practice is shifting.

Active selling is still a daily habit: a simple check-in text, a reorder reminder, a product recommendation. The ask doesn’t have to be elaborate. It just has to happen every day.

Building relationships now means going beyond a text-based message. In a landscape saturated with AI-generated content, a voice message or a quick video cuts through in a way that no bot can replicate. One-on-one, human, real. That’s what builds trust right now.

Own Your Content Platform

The biggest shift in the content piece of the ABCs is where that content lives. The go-getters building sustainable businesses in 2026 aren’t just cranking out short-form social content and hoping the algorithm delivers it. They’re investing in owned platforms, whether that’s a website, a blog, a YouTube channel, or a podcast, and then repurposing that content for social.

The logic is simple: social media algorithms are unpredictable. An email list, a blog, or a YouTube channel belongs to you. Building content there first means your audience receives it directly, not at the mercy of reach percentages. Social media then becomes the amplifier, not the foundation.

Q2 Is Your Window

Q1 underperformed for a lot of sellers. That’s okay. Q2 is the pivot. Spring buying season is here, people are out and spending, and the systems built now will carry through summer and into fall selling season.
The sellers who use this quarter to experiment, build, and fine-tune are the ones who will hit the ground running in Q3.

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