In this episode of the Modern Direct Seller Podcast, Modern Direct Seller and Oh My Hi co-founders Becky and Jeremy Launder link up for a candid behind-the-scenes look at Q1 2026. They cover what’s been working, what’s shifted, and where the business is headed — from a standout Academy launch and growing corporate partnerships to a deep dive into AI implementation and the Oh My Hi sales funnel. Equal parts business strategy and real talk, this one doesn’t hold back.

Learn more and explore Oh My Hi and the Modern Direct Seller Academy today!

Time based notes:

Behind-the-Biz with Modern Direct Seller & Oh My Hi Co-Founders Jeremy + Becky Launder

Every so often, it’s worth pulling back the curtain, not just on the wins, but on the decisions, the pivots, and the behind-the-scenes work that actually moves the needle. That’s exactly what Becky and Jeremy are doing here with a candid Q1 2026 update across Modern Direct Seller and Oh My Hi.

A Launch That Took on a Life of Its Own

The year kicked off strong, and honestly, not entirely by design. Party Like It’s 2026 — a refreshed version of a program that first ran last year — brought in over 150 Academy members in January alone. The momentum from that opened up a quieter Academy VIP push through one-on-one conversations, adding seven new members without a single public campaign.

When something works, you refine it and run it again. You don’t always need a new idea.

Who’s Showing Up to the Academy Now

The Academy community looks different than it did a few years ago. The members coming in now are largely seasoned direct sellers, passionate about the industry, not going anywhere, but hungry for modern strategies to match. Email marketing, text marketing, personal branding, building a web presence beyond social media are what they’re after. A couple of the newest VIPs don’t even come from direct sales anymore, which is a pretty telling sign of where things are heading.

Corporate Momentum: Pampered Chef and Beyond

Becky spoke at a Pampered Chef executive event in March, connecting with top leaders around content creation and leadership strategy. That relationship continues through workshops running April through June, with a directors’ conference in Chicago on the calendar for July. On the technical side, Jeremy has stepped further into the corporate fold, supporting JBloom with projects that put his engineering and project management background to good use.

Cracking the Oh My Hi Sales Funnel

With the Academy in a strong place, the team has been able to direct real bandwidth toward Oh My Hi. A targeted giveaway (a free website setup plus six months of service) generated over 400 leads when run as a sponsorship placement inside email bundles. Jeremy’s standing advice on giveaways: make the prize something only your ideal customer would actually want. A generic gift card pulls in everyone. A free website setup pulls in exactly who you’re looking for.

As for why people are saying yes to Oh My Hi, it keeps coming back to two things: centralizing lead capture and automating follow-up. When contact info flows straight into a CRM and triggers automated email or text sequences through Project Broadcast, you can nurture the full list while personally following up with the hottest leads. At high volume, that’s the difference between leaving money on the table and actually working your leads.

The AI Overhaul: Going All In on Claude

Jeremy has been deep in it. After using AI in a fragmented way for a while, the team made the call to move everything from ChatGPT to Claude and rebuild from scratch. Becky describes it as packing up a whole house and moving. Everything had to come out before it could be properly reorganized. Reference documents, knowledge bases, workflows – all of it sorted and rebuilt so Claude has the context it needs to produce outputs worth using.

The system can now pull from Google Calendar, ClickUp, and Gmail to handle tasks that used to eat up hours. Jeremy’s technical background has made him the right person to architect it, and the plan is to translate the most useful pieces into strategies that solopreneurs and smaller businesses can actually apply too.

What’s Coming Next

Summer is close. Cody is wrapping up fifth grade — the last elementary school graduation in the Launder family — and a trip to Maui is already on the books to celebrate Becky’s birthday right after. July might bring a puppy into the mix too, if the kids have anything to say about it.

More AI-focused content is in the works, and there’s a lot worth sharing when the time is right.

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