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In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO.
If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.

In this episode of the Modern Direct Seller Podcast, we’re joined by Rachel Perry to talk all about building a personal brand and creating a back-up plan outside of your direct sales company. Rachel shares her journey from Facebook party trainer to personal brand coach, and why now more than ever, direct sellers need to show up authentically and create something of their own. You’ll hear simple, tactical ways to get started—no fancy strategy needed—as well as a powerful reminder that messy action is better than no action. Whether you’re looking to grow within your current company or explore something new on the side, this episode will inspire you to take that next step with confidence.

In this episode of the Modern Direct Seller Podcast, we’re diving into why building your personal brand—not just your direct sales company’s brand—is key to long-term success. I share why it’s so important to stand out and connect with customers as yourself, and I break down simple steps to get started, like defining a few traits you want to be known for and making them pop in your content. Plus, you’ll get a sneak peek at the new Oh My Hi, which makes it easy to build a website that’s all you. If you’re ready to step up your personal brand game, don’t miss this one!