In this episode of the Modern Direct Seller Podcast, we’re joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You’ll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what’s really driving revenue in today’s landscape.
Websites
Episode 286: Stop Writing About Yourself: The Copywriting Shift That Changes Everything with Laura Kendrick
In this episode of the Modern Direct Seller Podcast, we’re joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you’ve been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.
Episode 282: SEO Basics for Beginners: Get Found on Google (Without Tech Overwhelm) with Laura Jawad
In this episode of the Modern Direct Seller Podcast, we’re joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.
Episode 274: Why Every Social Seller Needs Their Own Website
In this episode of the Modern Direct Seller Podcast, we’re talking all about why direct sellers need their own website in 2026. We’re diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You’ll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast.
Episode 271: Getting Your Website More Traffic with Maggie Schneider
In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile.
Episode 252: The Journey to Elevate Your Brand with Evelyn Abernathy
In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO.
If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.
Episode 250: How to Balance Building Relationships and Automating Marketing in Direct Sales
In this episode of the Modern Direct Seller Podcast, we’re hanging out with three of our Academy VIP members—Cindy Ortiz, Mary Sarah Hoole, and Amy Colbert—for a real, behind-the-scenes chat on balancing relationships with marketing automation. From in-person events and referrals to websites, lead magnets, and email marketing, they share what’s actually working for them right now. We talk about showing up authentically, focusing on consistency (not perfection), and building a business that feels sustainable without relying only on social media. It’s packed with ideas and encouragement you can put into action today!
Episode 249: What is (Really) Working for Direct Sellers in 2025
In this episode of the Modern Direct Seller Podcast, we’re pulling back the curtain on what’s actually working for direct sellers right now—and why sticking to old playbooks just won’t cut it anymore. We share fresh, real-world examples of sellers who are breaking through the noise, growing their customer base, and building their personal brands in creative, modern ways. If you’re ready to shake things up, meet your customers where they’re at, and find strategies that work in today’s market—not last year’s—this episode is packed with inspiration and ideas you can put into action this fall.
Episode 233: Building Your Back Up Plan and Personal Brand with Rachel Perry
In this episode of the Modern Direct Seller Podcast, we’re joined by Rachel Perry to talk all about building a personal brand and creating a back-up plan outside of your direct sales company. Rachel shares her journey from Facebook party trainer to personal brand coach, and why now more than ever, direct sellers need to show up authentically and create something of their own. You’ll hear simple, tactical ways to get started—no fancy strategy needed—as well as a powerful reminder that messy action is better than no action. Whether you’re looking to grow within your current company or explore something new on the side, this episode will inspire you to take that next step with confidence.
Episode 232: 10 Ways to Use Oh My Hi Like a Total Pro
In this episode of the Modern Direct Seller Podcast, we’re sharing creative and practical ways to use Oh My Hi to work smarter, not harder in your business. We’re talking about how having your own website can help you show up online, build your brand, and create a space that works for you behind the scenes — collecting leads, connecting with customers, and making it easier for people to shop, join, or learn more about what you do. Whether you’re just getting started or looking for fresh ideas to take your site to the next level, we’re covering simple strategies to help you get the most out of Oh My Hi.










