In this episode of the Modern Direct Seller Podcast, we’re diving into why building your personal brand—not just your direct sales company’s brand—is key to long-term success. I share why it’s so important to stand out and connect with customers as yourself, and I break down simple steps to get started, like defining a few traits you want to be known for and making them pop in your content. Plus, you’ll get a sneak peek at the new Oh My Hi, which makes it easy to build a website that’s all you. If you’re ready to step up your personal brand game, don’t miss this one!
Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!
Time based notes:
- 0:51 The Benefits of Having a Personal Brand
- 8:00 How to Build Your Personal Brand
- 12:30 Where to Share Your Brand
- 16:04 How and Why You Should Make Your Own Website
- 19:04 Oh My Hi and Your Free Workshop Invite
- 21:34 Sponsor Message
Why Building Your Personal Brand Matters More Than Ever in Direct Sales
If you’re in direct sales, you may have joined your company for the brand recognition, the resources, and the supportive community. But as you grow, it’s crucial to step beyond the company’s brand and focus on building a personal brand that’s uniquely you. Here’s why this matters and how to get started!
Why You Need a Personal Brand in Direct Sales
In the early days, it’s easy to rely on the graphics, templates, and assets your direct sales company provides. That’s a great starting point! But as you grow, so does your business—and customers begin to connect with you just as much, if not more, than the products themselves. While the product line or company might initially catch their eye, they keep shopping with you because of who you are and what you stand for.
Your personal brand helps you stand out from others selling the same products and keeps customers coming back to you specifically. Not only does it add a memorable, relatable layer to your business, but it’s also a way to future-proof yourself if anything shifts within the company or if you expand into other opportunities.
Defining Your Personal Brand: 3 to 5 Key Things You Want to Be Known For
Your personal brand should reflect who you are, what you care about, and what you bring to the table. To make it manageable (and memorable), start by defining three to five key things you want people to know about you. Maybe you’re a health enthusiast, a dedicated community volunteer, or a fan of all things cozy and caffeinated. Maybe you love books, fitness, or supporting other small businesses.
Not all of these things need to tie directly to your business, but they should give people a sense of who you are and why they should follow you. Think about it as a mix that showcases the real, multifaceted you.
If you’re unsure what stands out about you, ask! Friends, family, or your social media followers can provide insights into what they associate with you most.
Showcasing Your Personal Brand on Social Media
Once you have a few core things you want to be known for, it’s time to make sure those qualities shine through in your social media content. This is more than just sharing product photos or reposting company promos. It’s about letting people see the real you behind the business.
For example, on Facebook, avoid listing your job as directly working for your company. Instead, focus on your independent role and link to your business page rather than the corporate page. Regularly check your social media bios, cover photos, and profile pictures to make sure they’re in line with the brand image you want to create.
Creating a Home for Your Brand Outside of Social Media
Social media is great for visibility, but it’s also fleeting and reliant on algorithms. For a more solid foundation, consider building your own personalized website. This is a place to showcase all sides of your brand and allow potential customers to connect with you beyond a quick post.
On your website, you can create blog posts, highlight products you love, share your story, and show visitors how to stay connected. And, it positions you as the go-to person in your space, independent of your direct sales company. We’re about to launch the new Oh My Hi—an all-in-one platform where you can build a website to showcase your brand, connect with customers, and even manage email marketing and customer relationships.
Ready to Build Your Personal Brand?
Now is the perfect time to step up and make your personal brand something people can relate to, remember, and come back to again and again. Take a few minutes to define those three to five key things you want to be known for, and start sharing them in everything you do—from social media to your website to in-person conversations.
With a strong personal brand, you’re not only creating a business but also building a community that values you. Ready to dive in? Let’s make it happen!
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
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