In this episode of the Modern Direct Seller Podcast, we welcome back Jennifer Bonacorsi, founder of jBloom, to discuss the latest trends in direct sales, the success of their PermaLinx jewelry, and how jBloom has navigated industry shifts, including the smooth acquisition of Plunder. Jennifer shares insights on embracing change, making thoughtful business transitions, and choosing a company that aligns with your values. Plus, she gives us a sneak peek at what’s coming for jBloom in 2025, with exciting new products and a focus on growth. Tune in for inspiration, strategy, and a fresh perspective on the future of direct sales!

Time based notes:

• 0:28 Catch Up with Jennifer Bonacorsi & jBloom
• 2:10 All About PermaLinx
• 6:01 jBloom’s Acquisition of Plunder
• 9:55 Advice for Navigating a Transition
• 14:07 What’s Coming for jBloom in 2025
• 15:40 Closing Thoughts
• 17:17 Sponsor Message

Trends and Transitions in Direct Sales with Jennifer Bonacorsi, Founder of jBloom

The direct sales industry is constantly evolving, and staying ahead of trends is essential for success. In a recent episode of the Modern Direct Seller Podcast, we sat down with Jennifer Bonacorsi, founder of jBloom, to talk about industry shifts, the rise of PermaLinx jewelry, and how jBloom has successfully navigated transitions, including the acquisition of Plunder.

The Power of Personalized Jewelry
jBloom is a direct sales jewelry company specializing in personalized fashion-forward pieces. One of their biggest innovations has been PermaLinx, a unique take on permanent jewelry that doesn’t require welding. Inspired by a trend Jennifer’s daughter noticed on TikTok, jBloom developed an easy-to-use system that allows customers to enjoy custom-fit bracelets, necklaces, and bangles without the hassle of clasps. With nearly 500,000 PermaLinx pieces sold, this trend continues to grow, offering customers both convenience and style.

Industry Shifts and Navigating Change
The direct sales landscape has seen major transitions, with some companies restructuring or moving to affiliate models—and others, unfortunately, closing. Jennifer shared how jBloom has become a trusted place for designers seeking a new home, especially after their acquisition of Plunder. Thanks to thoughtful planning, strong leadership, and a focus on community, the transition was one of the smoothest in the industry. By retaining team structures and customer relationships, jBloom ensured that Plunder designers could continue their businesses without starting over from scratch.

Jennifer emphasized the importance of carefully choosing your next opportunity if you find yourself navigating a transition. She advises direct sellers to take their time, research their options, and ensure that the company, community, and product align with their passions and values.

Embracing Change for Growth
Change is a constant in direct sales, and those who embrace it tend to see the most success. At jBloom, change is even a core company value. While some may resist frequent shifts, Jennifer believes that evolving with industry trends is necessary to stay relevant and grow.

Looking ahead to 2025, jBloom is leaning into this mindset with its theme “On the Grow.” The company is set to launch new additions to its PermaLinx collection, innovative programs, and fresh designs that will keep customers engaged and excited.

Final Thoughts
For those navigating transitions in their direct sales journey, Jennifer’s advice is clear: be intentional, do your research, and find a company that truly supports your growth. With companies like jBloom leading the way, the direct sales industry continues to offer incredible opportunities for those willing to adapt and embrace change.

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