In this episode of the Modern Direct Seller Podcast, we’re joined by Krista Demcher to tackle a common struggle—how to keep showing up on social media, even when it feels hard. Krista shares her journey from struggling in direct sales to building a thriving business, emphasizing the power of authenticity, storytelling, and navigating change with confidence. We dive into why real-life struggles make your content more relatable, how to use Instagram Stories effectively, and ways to keep engagement high during transitions. If you’ve ever felt stuck on what to say, this episode is packed with practical tips to help you show up with confidence!

Time based notes:

• 0:40 Meet Krista Demcher
• 5:24 Tips to Show up in the Messy Middle
• 11:06 Social Media Communication Plan
• 18:57 How to Keep Engagement High
• 22:51 Turning the Mundane into a Story
• 29:52 How Krista Loves to Show Up on Social
• 33:44 More About Krista & How to Connect
• 36:20 Sponsor Message

How to Show Up on Social (Even When It Feels Hard) with Krista Demcher

Social media makes it easy to share the wins—the promotions, the big milestones, the celebratory moments. But what about the hard times? What do you post when things aren’t going as planned, when you’re navigating uncertainty, or when your business is in transition?

In a recent episode of the Modern Direct Seller Podcast, I sat down with Krista Demcher to talk about exactly that—how to show up on social even when it feels hard. Krista is a sales expert, coach, and founder of Acorn, where she helps business owners master their messaging and connect with their audience in a way that feels authentic.

If you’ve ever felt stuck on what to say online, this conversation is packed with tips to help you show up with confidence—no matter what season you’re in.

Why the Hard Moments Are Actually Gold on Social Media

When things feel uncertain, the instinct might be to pull back—to wait until you have it all figured out before posting. But Krista reminds us that hard times can actually be content gold.

• People connect more with struggle than success. Sure, they’ll congratulate you on a promotion, but they relate to the messy middle—the challenges, the doubts, the figuring-it-out moments.
• Showing up authentically (without venting or oversharing) builds trust and connection. Your audience doesn’t need every detail, but they do want to see the real person behind the business.
• Your story could be the encouragement someone else needs. Whether they’re going through a business pivot, a setback, or an unexpected change, your experience can help them feel less alone.

How to Share Your Story When It Feels Hard

So, how do you actually show up on social when you’re going through something tough? Krista shared some incredible tips:

• Use Instagram & Facebook Stories – These are a low-pressure way to bring your audience along for the journey. Share short, real-time updates, mix in text and video, and remember—stories disappear in 24 hours.
• Start with a Gratitude-Focused Post – If you’re navigating a big change (like a business closure or career pivot), start by sharing what you’re grateful for. A simple post reflecting on the friendships, lessons, and experiences you’ve gained helps set the tone.
• Mix Up Your Content – Avoid 10 straight slides of you talking. Instead, alternate between video clips, text overlays, and behind-the-scenes footage to keep your audience engaged.
• You Don’t Have to Have the Next Step Figured Out – It’s okay to say, “I don’t know what’s next, but I’m excited to figure it out.” This keeps your audience engaged and curious, without pressure to have all the answers.

How to Keep Engagement High When You’re in Transition

Change can actually create momentum for your social media—people will be watching to see what’s next. Here’s how to keep the conversation going:

• Lean Into Storytelling – Even everyday moments can have meaning. Think about what lessons you can pull from your daily life—whether it’s a work challenge, a family moment, or a personal breakthrough.
• Create “Day in the Life” Content – Show what it looks like behind the scenes when you’re navigating a transition. From morning routines to coffee chats to brainstorming sessions—people love seeing the process.
• Keep the Curiosity Factor – If you’re in the middle of a big change, let your audience know there’s more to come. This keeps them engaged and invested in your journey.

Final Thoughts: Show Up, Even When It’s Hard

At the end of the day, showing up consistently—even in the messy middle—is what builds trust and connection with your audience. As Krista said, “People are watching silently way more than they’re engaging.” So even if it feels like no one is paying attention, they are.

If you’re navigating a big shift, take a deep breath, start small, and share authentically. You never know who might need to hear your story.

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!