In this episode of the Modern Direct Seller Podcast, we’re tackling Facebook fatigue and fresh social media strategies with Jennifer Johnson, CEO of CinchShare. We dive into how social media is evolving, why repurposing content across platforms is a game-changer, and how CinchShare’s newest features—like TikTok and YouTube scheduling and the CinchShare keyboard—make content creation easier than ever. Whether you’re feeling burnt out on Facebook or looking for smarter ways to streamline your social media, this episode is packed with tips to help you show up consistently without the overwhelm!

Time based notes:

Facebook Fatigue? Here’s How to Refresh Your Social Media Strategy

If you’ve been feeling a little meh about social media lately, you’re not alone! Facebook fatigue is real, and with so many platforms to keep up with, staying consistent can feel overwhelming. But don’t worry—we’ve got fresh strategies to help you work smarter, not harder!

In our latest podcast episode, we sat down with Jennifer Johnson, CEO of CinchShare, to chat about social media trends, repurposing content, and how to make posting easier than ever. Here are some key takeaways:

1. Don’t Let Your Content Go to Waste
One of the biggest mistakes business owners make? Posting content once and forgetting about it. Your audience isn’t seeing everything you post (thanks, algorithms! 🙃), so repurposing your content across multiple platforms is a must. Schedule, remix, and re-share to get the most mileage out of your hard work!

2. Repeating Yourself = More Sales
Worried about sounding like a broken record? Don’t be! Repetition helps build trust, recognition, and—yep—sales. Most of your audience didn’t see your content the first time, so saying it again (and again) actually helps your message stick.

3. Make Social Media Simple with CinchShare
If you haven’t checked out CinchShare yet, it’s a game-changer for direct sellers and small biz owners. Not only can you schedule posts across platforms, but new features like TikTok and YouTube scheduling and the CinchShare keyboard make it easier than ever to stay consistent without the overwhelm.

Final Thoughts
Social media should work for you, not the other way around! If you’re feeling stretched thin, it’s time to embrace smarter strategies—like repurposing content, automating posts, and letting go of the pressure to reinvent the wheel every time you show up online. Small shifts can make a huge difference in your reach, engagement, and (most importantly) your sanity.

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!