In this episode of the Modern Direct Seller Podcast, we’re diving into seven creative ways direct sellers can collaborate to grow their audience, boost visibility, and have more fun doing it! From pop-up events and giveaways to guest swaps and mini trainings, we’re sharing real-life examples and practical tips to help you find the right collab partner and make your next partnership a win-win. It’s all part of “May We Collaborate” month inside the Modern Direct Seller Academy—so if you’re ready to shake things up, get inspired, and try something new, this episode is packed with ideas you can run with right away!

Join us inside the Modern Direct Seller Academy for “May We Collaborate” month. Get started for just $15 and match up with other incredible direct sellers for your next partnership at moderndirectseller.com/may.

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7 Must-Try Collabs for Direct Sellers

If you’re feeling like you’re stuck in your own little business bubble, this is your friendly nudge to break out and collaborate! Whether you’ve been running solo for a while or just want to shake things up, collaborations are the name of the game right now—and they’re one of the best ways to grow your visibility and connect with fresh audiences.

In fact, inside the Modern Direct Seller Academy, we’ve officially declared May the month to collaborate! Our “May I Collaborate?” challenge is all about making new connections, building your network, and having fun while doing it. Let’s dive into 7 must-try collab ideas that are working right now for direct sellers.

1. Pop-Up Events
Empty calendar? Team up with another biz owner (or two!) to co-host a pop-up event. It could be themed—Mother’s Day, summer vibes, dads & grads—or just a fun girls’ night in. You can go in-person, virtual, or hybrid. The key? Make sure you each bring unique (not competing) products to the table and a shared audience who would love what the other has to offer.

2. Collaborative Giveaways
Everyone loves a good giveaway—and they’re even better when you collaborate! Partner with a few others to offer an exciting prize bundle. It’s a smart way to grow your email list, introduce your brand to new people, and create buzz. Just make sure you’re playing within your company’s policies when it comes to promotions and giveaways.

3. Guest Spot Swaps
This one’s fun and super simple. Feature someone in your Facebook group, email list, or on social, and have them do the same for you. You could go live together, co-create a reel, write a guest blog post, or take over each other’s Instagram Stories. Be sure to give your audience a clear next step—like signing up for your freebie or joining your recipe club!

4. Email List Features
Already sending regular emails? Add a quick shoutout or a “P.S.” to highlight a biz friend and their freebie. It’s a low-lift way to dip your toes into collaboration and see how your audience responds. When it goes well, it could be a great lead-in to a larger joint project!

5. Co-Host a Live or Demo
Whether it’s a product demo, Q&A, or casual chat, going live with a collab partner is a great way to cross-promote. This is especially helpful if going live solo feels overwhelming—having someone to chat with makes it easier and more fun! Double the hosts means double the energy and double the reach.

6. Mini Training Collabs
People love learning something new, especially when it’s short and actionable. Think: a five-minute tutorial, a tip Tuesday, or a seasonal how-to. Share a helpful tip in your partner’s community, then invite them to do the same in yours. It’s all about adding value and showing up as the expert!

7. Swag Bag or Sample Swap
If you’re shipping orders or hosting events, why not toss in a sample from a fellow biz owner? And ask them to do the same for you! It’s an easy, tangible way to get your product in new hands and create a little unexpected delight for customers.

Final Thought:
Collaboration doesn’t have to be complicated. Pick one of these ideas, reach out to someone in your network, and give it a try. And hey—if you’re ready to find your perfect match (or a few), come join us in the Modern Direct Seller Academy this May. We’re all about getting creative, growing together, and having fun doing it.

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