In this episode of the Modern Direct Seller Podcast, we’re joined by not one, but two powerhouse guests—Perminder Chohan and Kelly Trenholm from AmaraWave! We’re talking about their mission-driven approach to direct sales, their standout 10% give-back model, and how they’re blending the best of traditional and affiliate-style compensation. You’ll hear about the legacy they’re building, the high-impact products they offer, and how they’re creating real change—one Change Maker at a time. If you’re craving purpose, community, and a fresh approach to direct sales, this convo is a must-listen!

Want to learn more about AmaraWave? Head to amarawave.com to check out their mission, products, and community. You can also follow along on Instagram @amarawaveinc or connect directly with Kelly via Instagram @kellyltrenholm and Perminder via email at [email protected]—they’d love to hear from you!

Time based notes:

How AmaraWave Is Creating Change in Direct Sales (And Why You’ll Want to Watch This Company)

What do you get when you combine decades of industry experience, a heart for giving back, and powerhouse skincare and wellness products? You get AmaraWave—a new(ish) direct sales company that’s already creating major momentum.

In a recent conversation with Perminder Chohan and Kelly Trenholm, I got a behind-the-scenes look at what makes AmaraWave different—and let me tell you, it’s more than just great products.

A New Brand Backed by Trusted Products

While the AmaraWave brand may be new to the scene, the products behind it are anything but. Their skincare is manufactured in a facility with over 75 years of experience, and their nutritional products are equally rooted in quality and results.

So yes—it’s a fresh opportunity, but it comes with a foundation of trust and proven success.

A Mission-Driven Approach

One thing that stood out immediately: AmaraWave leads with heart. At its core, the company is built on three key pillars—care for yourself, care for others, and care for the world.

This isn’t just lip service. They’re committed to donating 10% of company profits to charity, and their field members (called “Change Makers”) help choose where those funds go. It’s baked into the business model—not a side project.

A Comp Plan That Includes Everyone

At a time when many companies are pulling back or shifting away from direct selling altogether, AmaraWave is doing the opposite. Their hybrid compensation plan blends the best of affiliate marketing and traditional direct sales, creating space for both casual sharers and business builders to win.

They’ve intentionally kept monthly requirements low, created streamlined systems for field success, and prioritized long-term sustainability. It’s clear they’ve thought through how to make this model truly accessible.

Built for Impact—and Longevity

For Perminder, AmaraWave is more than a business—it’s the realization of a dream 26 years in the making. And it shows. Every detail, from product sourcing to philanthropy to field support, has been designed with purpose.

Kelly shared how they worked behind the scenes for months (if not years!) to ensure the systems were solid, the infrastructure was strong, and Change Makers would be fully equipped from day one.

This isn’t a quick launch. It’s a long game—and they’re building something built to last.

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