In this episode of the Modern Direct Seller Podcast, we’re diving into how to keep your business thriving all summer long—without being glued to your desk. From ditching the “summer slump” mindset to creating a 90-day seasonal plan, batching content, and automating key tasks, you’ll walk away with practical strategies to stay consistent (not constant) in your business. Whether you’re traveling, juggling family time, or just craving a bit more freedom, this episode will help you set up systems that work for you—so you can enjoy the sunshine and keep those sales rolling.

Grab your free 90-day plan at moderndirectseller.com/90

Time based notes:

Sun’s Out, Sales Up: How to Get Your Direct Sales Biz Ready for Summer

Summer is here, and while that means sunshine, vacations, and lots of family time… it doesn’t have to mean a slowdown in your business. In fact, with the right mindset and systems in place, summer can be one of the most intentional and profitable seasons in your direct sales biz.

Let’s break down exactly how to make that happen—without feeling tied to your desk or sacrificing all the fun that comes with summer.

Let’s Talk About the “Summer Slump” Myth

You’ve probably heard that the “J months”—January, June, and July—are slow for sales. And while there might be some truth to that, it’s not a guarantee. The reality? Your results reflect your mindset and your plan. If you expect a slump, you’ll likely get one. But if you decide that this summer is going to be different, and you put a plan behind it? Boom—sales can still soar.

What Do YOU Want From This Summer?

Before anything else, pause and ask yourself: What do I want from my business over the next 90 days?

• Do you want to maintain consistency?
• Go all in and hit a big goal?
• Work just a few focused days a week so you can spend more time with family?

There’s no wrong answer. But clarity will help you structure your time and energy.

Plan It Out—Your Summer 90-Day Plan

Once you know your goals, map out a simple 90-day plan. Break it into three monthly milestones, then outline weekly tasks to keep yourself on track. Not sure what that should look like? Grab the free download at ModernDirectSeller.com/90—and keep a digital copy handy for when you’re on the go.

Want to take it a step further? Toss your plan into ChatGPT and let it help you break it down into a weekly or even daily task list. (Hot tip: ChatGPT is amazing for planning while traveling or in between summer activities.)

Know Your Calendar

Not all weeks are created equal. Block off vacations, travel days, and family time now—then build your business around those blocks. Don’t forget to carve out time for batching content, prepping emails, and scheduling posts ahead of time. One power day of focused work (hello, Podcast Palooza!) can buy you weeks of breathing room later.

Consistent, Not Constant

We’re aiming for consistency here—not constant hustle. You don’t need to be responding to every message from the beach. Let your audience know when you’re away, set expectations, and lean into tools that help you automate and schedule content. This way, your biz keeps moving—even when you’re sipping a fruity drink poolside.

Meet Your Customers Where They’re At

Your audience is likely traveling or operating on a different schedule, too. Take a quick poll to find out how they prefer to shop over the summer. Then tailor your marketing to fit their lifestyle—short videos, textable links, pop-up events, or limited-time bundles can all work in your favor.

Also, “summer-fy” your content! Highlight products that fit seasonal needs—like SPF, grilling goodies, beach accessories, or wedding-ready jewelry. Keep it fresh, fun, and aligned with what they’re already thinking about.

Summer Sets the Stage for Fall

Here’s the big picture: Summer is your runway to fall. If you completely disengage over the summer, you’ll feel it in your fall results. So let’s show up intentionally—even if it’s not daily—and lay the groundwork for your biggest season yet.

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