In this episode of the Modern Direct Seller Podcast, we’re joined by video marketing expert Keenya Kelly to talk all things TikTok—specifically how direct sellers can grow their businesses using short-form video. Keenya shares her journey from network marketing to becoming a TikTok powerhouse with over 10 million likes, and breaks down why TikTok’s not going anywhere, how its algorithm works differently than other platforms, and what kinds of content actually convert. You’ll learn how to create scroll-stopping videos (without feeling silly), how to repurpose content the right way, and why the goal isn’t to go viral—but to get leads you can follow up with. Whether you’re just getting started or looking to level up, this episode is packed with practical tips to make TikTok work for your biz.

Join Keenya Kelly’s TikTok Challenge June 2-4 [http://www.keenyakelly.com/challenge] and follow her on TikTok and Instagram @KeenyaKelly for more video marketing tips.

Time based notes:

How to Grow on TikTok: Direct Seller Edition with Keenya Kelly

Ready to crack the TikTok code? In this episode of the Modern Direct Seller Podcast, I sat down with video marketing expert Keenya Kelly, and she delivered so much value for anyone looking to grow their business using short-form video.

With over 10 million likes on TikTok and years of experience helping entrepreneurs build visibility through video, Keenya knows what works—and what doesn’t. In this conversation, she breaks down how to get started, what makes TikTok different, and how direct sellers can use it to grow their business without getting overwhelmed.

TikTok Isn’t Going Anywhere

First things first—yes, TikTok is here to stay. While the headlines may be filled with talk about bans or regulations, Keenya walked us through why those concerns haven’t slowed the platform’s growth. The biggest clue? Every major social platform has adapted to match TikTok’s format. Facebook, Instagram, LinkedIn—you name it. They’ve all shifted toward short-form, vertical video. That’s a strong signal that TikTok is leading the way, and now is the time to lean in.

Why TikTok Is Different (and Better for Reach)

What sets TikTok apart is its smart and speedy algorithm. Unlike Instagram or Facebook, TikTok learns what you like in minutes and serves you more of that content. For business owners, that means your videos can reach your ideal audience faster—without needing a huge following. If you’re creating content around your niche, TikTok is built to find the people most likely to engage with it.

Beginner Tips for TikTok (No Dancing Required)

If you’re just getting started, Keenya has a few tips that make TikTok feel less intimidating:

• Instead of scrolling aimlessly, search keywords related to your business and watch the top-performing videos in that space.
• Film your videos using your phone and edit with CapCut, a free and easy-to-use app. This lets you upload clean versions to TikTok, Instagram, and Facebook—without triggering algorithm penalties.
• Avoid the “millennial pause” at the beginning of your video. You’ve got two seconds to catch attention, so start strong and skip the slow intros.

And no, you don’t need to act younger or do the latest dances to be successful. TikTok is a platform for all ages and all types of content. The key is showing up as your real, relatable self—your 5:01 personality, not your 9-to-5 persona.

Viral Isn’t the Goal—Leads Are

Keenya was clear on this point: going viral is nice, but leads are what grow your business. Some of her clients have added tens of thousands of email subscribers from a single video—without ever going viral. The key? Having a clear call-to-action and a way for people to find you off the platform.

Instead of saying “link in bio,” which can hurt your reach, use language like “visit my profile” or “send me a DM.” TikTok wants people to stay on the app, so getting creative with your CTA can help your content perform better while still capturing leads.

A Simple Formula for Better Content

Want a starting point for your videos? Use this formula:

• State the problem your customer is facing
• Share the solution (your product or insight)
• End with the offer or next step

It’s short, simple, and effective—and with practice, you’ll get faster and more confident at delivering your message in 15 seconds or less.

Want to Learn More?
If this conversation sparked your curiosity and you’re ready to dive deeper, Keenya is hosting a 3-Day TikTok Marketing Challenge on June 2nd, 3rd & 4th. It’s just $7 and designed to give you bite-sized, actionable steps to start creating high-performing content right away.

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!