In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO. If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.

Want to dive deeper into Evelyn’s world of holistic beauty and wellness? Visit PurpleEssenceByEvelyn.com to grab her free Royal Wellness Guide and follow her on Instagram, Facebook, LinkedIn, TikTok, and YouTube @PurpleEssenceByEvelyn.

Time based notes:

The Journey to Elevate Your Brand with Evelyn Abernathy

When it comes to direct sales, most of us start small, maybe for the discount, the fun money, or the chance to try something new. But over time, some discover a deeper calling hidden in the work: a calling to lead, teach, and build something that’s uniquely theirs.

That’s exactly the path Evelyn Abernathy has taken.

From Consultant to Content Creator

Evelyn, the founder of Purple Essence by Evelyn, started in direct sales over two decades ago. But what began as a casual way to access products at a discount turned into a platform for personal growth, leadership, and eventually… brand ownership.

A pivotal part of that growth was blogging. For over five years, Evelyn has blogged regularly as a way to connect with her audience on skincare, self-care, and aging well. With a Friday routine that includes jazz music, tea, and fresh pajamas, she turned writing into a sacred ritual and a consistent way to serve her audience.

Consolidating Her Brand and Vision

This year, Evelyn made a bold move. She migrated her WordPress site to the Oh My Hi platform. While it was tough letting go of a site she built herself, the shift helped her unify everything under one brand umbrella. Now, visitors can find her blog, product links, and offerings all in one place, making the experience more seamless for everyone involved.

The move marked a turning point for Evelyn, one that signaled her shift from representing products to owning her identity as a brand creator, educator, and wellness leader with a clear message and mission.

Introducing Evelyn 2.0: The Wellness Educator

With this new chapter, Evelyn is expanding her impact beyond skincare. She’s creating courses, workshops, and digital resources to help women age well from the inside out, covering everything from nutrition and movement to mindset and sleep. It’s a shift from selling products to delivering holistic value.

She’s also refined her content creation process. Evelyn now starts with a written blog post, which she then repurposes into YouTube videos and short-form content, ensuring her message reaches more people in more ways, without reinventing the wheel.

Stepping Into CEO Mode

As her brand grows, so has her team. Evelyn recently brought her daughter on board to manage social media, allowing her to stay focused on content, coaching, and connection. Delegation, she says, has been key to working smarter and showing up with more intention.

And she’s not doing it alone. Evelyn credits much of her confidence and momentum to the Academy VIP community, where she’s found collaboration, encouragement, and a supportive circle of entrepreneurs who are also stepping into their next level.

Rooted in Vision, Powered by Growth

Evelyn’s story is proof that direct sales can spark long-term growth, clarity, and confidence, especially when paired with vision and intention. What started as a way to access great products eventually led her to develop a platform rooted in service and self-leadership. 

Her story is a powerful reminder that your business can evolve with you, and that you have the freedom to shape it around your strengths, values, and the kind of impact you want to make.

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