In this episode of the Modern Direct Seller Podcast, we’re unwrapping a complete Holiday Promo Playbook designed to make your busiest season run smoother. Learn how to leverage text marketing to connect with customers instantly and batch plan social content so you can show up consistently without burning out. From quick-win campaign ideas to festive engagement posts and easy repurposing tips, this episode gives you a clear plan to simplify your marketing and keep sales rolling all season long.

If you’re ready to take the guesswork out of your holiday marketing, our Holiday Plan will give you fresh ideas to share all season long. And when it’s time to boost those Black Friday sales, the Project Broadcast Workshop will walk you through simple texts that make a big impact.

Time based notes:

Holiday Promo Playbook for Direct Sellers

The holiday season can be the most exciting (not to mention overwhelming) time of year. Between promotions, events, and family commitments, it’s easy for marketing to take a backseat. But with the right systems in place, you can stay visible, boost sales, and still enjoy the season.

Start with your texts.

Text marketing is fast, personal, and incredibly effective during the holidays. It lets you reach customers directly without fighting algorithms or crowded inboxes. And the best part is, it doesn’t have to be complicated. A few smart campaigns can make a big impact:

• Run a “12 Days” series. Share one featured product, bundle, or special offer each day. Keep it short and fun, just enough to build anticipation and create a daily reason for customers to check in.
• Offer VIP early access. Give your subscribers first dibs on new launches or Black Friday deals. A simple “you’re on the nice list” message makes them feel special and sparks quick action.
• Send text-to-gift guides. Let shoppers reply with a keyword (like “GIFT”) to receive curated suggestions. You can even personalize responses based on who they’re shopping for or their budget.
• Create limited-time offers. Run flash sales or “trick or treat”-style promotions that last only 24-48 hours. The short window builds excitement and urgency.
• Automate gift reminders. Schedule texts for teacher gifts, coworker presents, or shipping cutoffs so customers don’t miss their chance to order on time.

With the right setup, these messages can be created and scheduled all at once, so they’re working for you even when you’re busy wrapping gifts or celebrating with family.

Then plan your content in batches.

Instead of scrambling to post every day, carve out an afternoon to batch your social content. Record several short videos, switch up your outfits, and gather some festive props to keep things fresh. Schedule everything in advance so your social feeds stay consistent and active throughout the season.

Mix in variety.

Your audience wants more than just sales posts. Mix promotional messages with holiday tips, appreciation posts, and engagement questions that spark conversation. Repurpose your strongest content from past years and leave space for spontaneous, real-life moments that show your personality.

Make it about connection.

At the heart of it all, your holiday marketing should feel genuine. A friendly text, a behind-the-scenes post, or a thoughtful thank-you can strengthen the relationships that matter most. When your systems are planned and scheduled, you’ll have more freedom to show up authentically, and actually enjoy the season you worked so hard for.

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!