In this episode of the Modern Direct Seller Podcast, you’ll meet Gaya Samarasingha, mom, immigrant, and entrepreneur with nearly a decade of experience in the direct sales space. Gaya is the Founder and CEO of the skincare company, Kalaia Products. You’ll learn about Gaya’s entrepreneurial journey and the obstacles that she had to overcome in order to create her business. Listen in to learn how to pivot and adapt in an ever-changing industry like direct sales.

Connect with Kailia Products:

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Time based notes:

  • 00:51 Meet Gaya , CEO of Kalaia Products
  • 01:02 Gaya’s Background
  • 04:07 The Vision for Kalaia Products
  • 07:00 Giveback Program
  • 10:04 Pivoting
  • 18:21 Where Direct Selling is Going
  • 24:03 Balancing the Importance of Tools and Relationship Marketing
  • 25:01 Where to Learn More about Kalaia Products


Navigating the Evolution of Direct Sales: Insights from Gaya, CEO of Kalaia

Join the conversation on The Modern Direct Seller Podcast as Becky welcomes Gaya Samarasingha, CEO of Kalaia. Gaya opens up about challenges and pivotal moments throughout her direct sales journey, and shares Kalaia’s mission to empower female entrepreneurs worldwide. Immerse yourself in the dynamic world of direct sales, skincare innovation, and the exciting future ahead!


Embracing the Direct Sales Journey

Gaya’s journey into the direct sales space was marked by an unexpected yet profound connection with its energy. She expressed, “It helped people from all walks of life,” highlighting the industry’s unique ability to empower individuals globally.


Pivotal Moments and Resilience

The conversation delves into pivotal moments in Gaya’s entrepreneurial journey, shedding light on the challenges faced in securing external funding. Facing adversity, Gaya chose to fund Kalaia herself, showcasing the resilience necessary for success in the dynamic world of direct sales.

“There was a time it started nagging me that I want to do something on my own and start my own company… I quit my job and said, ‘Okay, I’m gonna just figure this out.'”


Simplified Skincare and Superfood Ingredients

Kalaia’s product line takes a unique approach, offering a simplified yet effective skincare regimen. Gaya introduces the brand’s philosophy, stating, “We offer a simple four-step regimen that addresses all of those common skin concerns.” This simplicity, coupled with natural superfood ingredients, sets Kalaia apart in an industry often characterized by complexity.

“I think we were able to really figure out how to simplify our skincare regimen through our products.”


Empowering Female Entrepreneurs

Gaya shares Kalaia’s commitment to empowering women globally through a giveback program. Allocating 1% of every sale to a microloan program, Kalaia supports female entrepreneurs across 26 countries. Gaya envisions creating a lasting impact by reinvesting repaid loans to continually uplift women-owned businesses.

“I wanted to create a program where we support female entrepreneurs, women-owned businesses.”


Adapting to Industry Changes

The discussion shifts to the evolving landscape of direct sales, particularly in the wake of the COVID-19 pandemic. Gaya predicts a shift towards a hybrid model that combines in-person and virtual strategies. Emphasizing the need for companies to find a middle ground, she advocates for adapting to changes and embracing innovation.

“We have to find that middle ground. We won’t ever go back to what it used to be, and we won’t be in the other extreme. So how do we really find that balance?”


The Heart of Direct Sales: Building Relationships

At the core of direct sales lies the importance of relationships. Gaya underscores this, stating, “At the end of the day, it’s still a relationship business.” She encourages companies to attract individuals driven by community, fun, and shared values, recognizing that not everyone seeks substantial income changes.

“It’s finding that, and I think we’ve stressed the band so much, it won’t come back to what it was. I don’t believe that will happen.”


Looking Ahead: Optimism for the Future

As the industry faces changes and challenges, Gaya expresses optimism for the future. She believes that success lies in embracing change and innovation.

“I think it’ll be good for us as an industry. I think good days are ahead of us, if you’re willing to make some changes and kind of learn and adapt.”



Gaya’s journey and insights offer a valuable perspective for those navigating the direct sales space. As the industry continues to evolve, the key remains in building genuine connections, staying resilient, and adapting to change. With leaders like Gaya at the helm, the future of direct sales looks promising, grounded in the principles of empowerment, simplicity, and a commitment to positive transformation.

To stay updated with Kalaia’s journey take a peek at their website and follow them on Facebook and Instagram.

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