In this episode of the Modern Direct Seller Podcast, we’re tackling the challenge of overcoming the dreaded sales slump. Post-COVID, the sales landscape has changed, and many are feeling the pinch, especially with summer distractions and economic hurdles. Tune in to learn how to recognize the signs of a slump and take practical steps to revitalize your business. Let’s turn things around and keep your business thriving!

Expand your circle and make 300 connections every quarter! Get the free download:


Time based notes:

  • 0:44 Topic Introduction
  • 1:25 Post-COVID Decline in Direct Sales
  • 2:32 Factors That Result in a Sales Slump
  • 2:51 What We’ll Cover in This Episode
  • 3:40 Switch Your Mindset & Take Ownership
  • 5:30 Reflect on Your Business Goals
  • 7:19 Dig into Your Numbers
  • 8:54 Marketing Strategy Check-in
  • 10:31 Reconnect with Existing Customers
  • 12:05 The Answer is Reaching New Customers
  • 14:54 What’s Working? What’s Not?
  • 16:06 The 300 Club
  • 17:24 Invest in Personal Development
  • 18:20 The Shifts We’re Seeing in the Industry
  • 20:02 Don’t Stand Still
  • 21:46 What Are Your Next Steps?
  • 23:11 Closing Thoughts
  • 23:46 Sponsorship Message

How to Revitalize Your Direct Sales Business During a Summer Slump

Is your direct sales business feeling the summer slump? You’re not alone! Post-COVID, many direct sellers are finding it tough to keep their momentum, especially with summer distractions and economic hurdles like inflation. But don’t worry – we’re here to help you turn things around!

Identify and Understand the Slump
First things first, let’s identify if you’re truly in a slump. Are your sales numbers declining? Is your team feeling unmotivated? Are you struggling to engage your customers? Recognizing these signs early can help you address the issues head-on. Once you’ve identified the problem, shift your mindset. Instead of viewing the slump as a setback, see it as an opportunity to refresh your strategies and try something new. Stay upbeat, and remember, every challenge is a chance to grow.

Analyze Your Business and Customers
It’s essential to get a clear picture of your business’s financial health. Dive into your numbers– This will help you make informed decisions about where to focus your efforts. Take this time to reconnect with your customers. Send them a personalized message, offer them a special discount, or simply check in to see how they’re doing. Building strong relationships can lead to increased loyalty and sales.

Refresh Your Marketing Strategy
Summer is a great time to inject some fresh energy into your marketing. Consider running a summer-themed promotion or hosting an online event. Use the season to your advantage – people love summer vibes! Don’t be afraid to explore new sales channels. If you haven’t already, consider selling on social media platforms like Instagram or Facebook. They offer fantastic opportunities to reach a broader audience.

Get Creative and Consistent
Think outside the box! Collaborate with other local businesses, host a pop-up shop, or create a referral program. The more creative you get, the more likely you are to attract new customers and keep existing ones engaged. Consistency is key. Even if things are slow, keep showing up. Consistent effort will eventually pay off. Keep your customers informed and engaged, and stay active in your business.

Keep Learning and Stay Motivated
The direct sales landscape is always evolving. Keep learning new strategies and adapting to changes. Attend workshops, read industry blogs, and stay connected with your network. The more you learn, the better equipped you’ll be to handle any challenges that come your way. Surround yourself with positive influences, set achievable goals, and celebrate your successes, no matter how small. Motivation is the fuel that will keep you going, even during tough times.

Overcoming a sales slump isn’t easy, but with the right mindset and strategies, you can revitalize your direct sales business and come out stronger. Recognize the signs early, stay positive, know your numbers, refresh your marketing, reconnect with customers, explore new sales channels, get creative, stay consistent, keep learning, and stay motivated. You’ve got this!


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!

Subscribe to get notified about new episodes


Submit a Comment

Your email address will not be published. Required fields are marked *

Two pages of the Direct Sales Insights Survey laid on top of each other

Direct Sales Insights SurveyReport

Enter your name and email address to get your copy of the full report!

Check your inbox to confirm your email address and download the report! If you don't see the email in a few minutes make sure to check your spam folder.

75 Captions that Convert + 15 Bonus Graphics

Enter your name and email address to download!

Check your inbox to download 75 Captions that Convert! If you don't see the email in a few minutes make sure to check your spam folder.

Pin It on Pinterest