In this episode of the Modern Direct Seller Podcast, you’ll hear about follow up strategies to surprise and delight your customers. We’ll also cover how to leverage your company’s incentives or set up your very own loyalty program to keep your customers coming back over and over again!
Time based notes:
- 2:00 customer categories: existing, new
- 3:30 why it’s more effective to focus on customer retention
- 4:30 relationship building ideas for customer care
- 6:00 book recommendation: Power of Moments, Chip Heath and Dan Heath
- 7:00 value of loyalty programs
- 11:00 ideas for your own loyalty programs (outside of incentives your brand may offer)
Take Action: What is one way you can encourage your customers to keep coming back?