In this episode of the Modern Direct Seller Podcast, you’ll meet Nancy Bogart, CEO of Jordan Essentials. You’ll learn how Nancy started her nature-inspired bath and body business in the kitchen when her children were small. Fast forward 22 years later, Jordan Essentials continues to deliver natural USA-made solutions from a debt-free, woman-owned business. We cover it all — from friendship to fun to financial benefits! Listen in!

Connect with Nancy:
Jordan Essentials IG:


Time based notes:

  • 0:56 meet Nancy
  • 2:40 why choose direct sales
  • 5:49 Jordan Essentials products
  • 8:28 big changes in direct sales
  • 11:52 longevity of the company
  • 14:46 best practices that make direct sellers successful
  • 19:26 how to get in touch with Nancy


Unveiling the Magic of Direct Selling: An Inspiring Chat with Nancy Bogart

Today, we’re delving into the delightful realm of Jordan Essentials with none other than Nancy Bogart, the CEO and founder extraordinaire. Strap in for a journey filled with laughter, wisdom, and a dash of whimsy as we uncover the secrets to Nancy’s success and the magic of Jordan Essentials.

Picture this: a bustling kitchen, the scent of fresh ingredients wafting through the air, and a determined mompreneur crafting her very first product—a solid BB lotion bar. That’s where Nancy’s adventure began, fueled by a passion for healthy living and a sprinkle of entrepreneurial spirit. “I invented a solid BB lotion for a vendor event because I thought this will be so cool,” Nancy recalls with a chuckle. “And people just sucked them up. I mean, we sold out within like two hours.”

Fast forward to the birth of Jordan Essentials in 2000, and Nancy’s kitchen escapades had evolved into a thriving business known for its range of nature-inspired products. From magnesium-infused lotions to age-defying serums, Jordan Essentials prides itself on clean ingredients and purposeful formulations. But behind every product lies a story—a tale of innovation and resilience.

Reflecting on her journey, Nancy muses, “We’ve come a long way from those kitchen experiments, but the spirit of adventure still guides us.” Indeed, Jordan Essentials embodies that spirit, offering more than just products—it’s a community, a lifestyle, and a celebration of all things joyful.

In a world where human connection has never been more vital, Nancy emphasizes the importance of authenticity and genuine enthusiasm. “People want to connect with real people,” she declares. “So let your passion shine through, and the rest will follow.”

But Nancy’s wisdom doesn’t stop there. For her, success in direct sales is all about embracing the unconventional, taking risks, and, above all, having fun. “You don’t have to follow the rulebook,” she advises. “Sometimes, the best adventures happen when you go off-script.”

And speaking of adventures, Nancy is a firm believer in supporting fellow direct sellers and celebrating the industry as a whole. “We’re a family,” she exclaims. “With over 16 million direct sellers globally, there’s room for everyone at the table. So let’s raise a toast to each other’s success and keep the party going!”

So, whether you’re a seasoned entrepreneur or just dipping your toes into the world of direct selling, Nancy’s message rings loud and clear: Embrace the journey, follow your heart, and don’t forget to have a little fun along the way. After all, with Jordan Essentials, anything is possible.

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