In this episode of the Modern Direct Seller Podcast, you’ll meet Beth George, the CEO of Better Way Designs. Beth shares her story into direct sales and how it led her to running a direct sales certified b-corp, Better Way Designs. She shares the 3 B’s: Buy, Book + Become. You’ll also learn about merchandising and how each product resold by Better Way Designs was crafted by those that have been freed from sex trafficking. Listen in to Beth’s inspiring story, and how the Better Way Design’s Freedom Fighters are creating the greatest level impact for artisans across the world.

Connect with Better Way Designs:


Time based notes:

  • 0:53 – meet Beth George
  • 2:52 – how Better Way Designs started
  • 5:35 – the story behind the brand
  • 8:45 – all about the 3 Bs
  • 10:52 – the impact of Direct Sales on business
  • 13:20 – how to determine products to include in the catalog
  • 18:14 – what does B-corp certification mean
  • 20:09 – best tips for new direct sellers/new to better way


Show sponsored by the Modern Direct Seller Academy and the Modern Direct Seller Box.

Take Action: How can you implement the 3 B’s into your own business?

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