In this episode of the Modern Direct Seller Podcast, you’ll meet Julie Seals, Co-Owner of Opulenza Designs. You’ll learn about Julie’s 12 year journey in direct sales, and how she went from selling to starting a direct sales company alongside 4 other women. She shares the challenges they were met with and how a positive mindset was always the key to getting through. Listen in to learn how Opulenza Designs works to give women the opportunity to earn an income on a fun and flexible schedule!

Follow Opulenza Designs on social for art inspiration, special promotions, and event details:


Time based notes:

  • 0:54 Introduction of Guests Speaker: Julie Seals
  • 01:25 Julie Seals & Opulenza Design Background
  • 03:43 Why Direct Sales?
  • 07:05 Trying new things and Growing up along the way (continuous learning)
  • 08:52 How quickly can you pivot in this industry in today’s time?
  • 10:00 What actions did you make to adapt to the changes brought by the pandemic?
  • 15:00 Conducting business in hybrid mode.
  • 19:00 Hostess Rewards Plan
  • 24:00 The Culture within Opulenza
  • 29:07 Best Tips on Making the Most of the Upcoming Season.
  • 34:26 Where to learn more about Opulenza Design


Insights from Opulenza Co-Owner Julie Seals

In a recent episode of the Modern Direct Seller podcast, host Becky Launder engaged in a captivating conversation with Julie Seals, co-owner of Opulenza Designs, to explore the dynamic world of direct sales. Drawing from her extensive 12-year experience in the industry, Julie shared profound insights and actionable strategies while emphasizing adaptability, community, and consistency as crucial pillars of success.

Julie’s journey into the realm of direct sales commenced unexpectedly when she discovered a passion for sterling silver jewelry. Despite facing initial setbacks, including the closure of the company she originally joined in 2016, Julie saw a window of opportunity to pivot. Together with her friends, she co-founded Opulenza Designs. Reflecting on the challenges they encountered, Julie remarked, “We had to pivot and figure things out… but that was such a learning experience for us.”

Throughout the episode, Julie emphasized the paramount importance of community within the direct sales landscape. She underscored the nurturing environment fostered at Opulenza, where women gather to mentor, support, and celebrate each other’s successes. “Our community is so important,” Julie emphasized, sharing anecdotes of personal growth and empowerment within the team.

Looking forward to the upcoming fall selling season, Julie offered invaluable advice for direct sellers:

“Start planning early. Set your goals and create a roadmap to achieve them,” she advised, stressing the significance of proactive planning. Julie also emphasized the critical role of consistency, urging sellers to allocate dedicated time each day to engage with their business. “Consistency is key,” she emphasized, citing Opulenza’s incentive program as a testament to the rewards of persistent effort.

Julie Seals’ insights from her direct sales journey provide a roadmap for aspiring entrepreneurs in the industry. By embracing challenges, cultivating community, and prioritizing consistency, direct sellers can navigate the ever-evolving landscape with confidence and achieve their desired outcomes.

As the fall selling season approaches, Julie’s wisdom serves as a beacon of guidance, reminding sellers to remain focused, set clear objectives, and uphold unwavering dedication.

In an industry where relationships reign supreme and resilience is paramount, Julie Seals’ narrative with Opulenza Designs stands as a testament to the transformative power of perseverance and the boundless potential of a supportive community.

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