YOU are what makes your business so special! Because let’s be real — there are others that are selling the exact same products. That’s why it’s so important to be YOU. And you are so so special. Seriously.

When you tell your story, your followers will get to know you. Isn’t social media powerful that way–there are many people I’m sure you can think of that you’ve never met before but you genuinely feel a connection with, like you know them, and that’s because they share their stories.

Your story is what will make you stand out, and frames what you will and want to be known for. And we all know people see straight through the spammy and scripted posts–so stop that!

Instead, share your story and speak from your heart–be real.

Download 10 Story Prompts to Connect With Your Customers!

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Authenticity is such a beautiful thing. I know it can be a little scary at first to put yourself out there, but I’m telling you, people will want to buy from you because of a real connection, with a real person.

Every so often, I hear from a customer that they used to buy from another rep within my company. But, they made a switch. I’m always surprised and caught off guard. And then it hits me… I was given the honor to take care of them as a customer, not because I had a better product. Nope. We sell the same thing.

Why? Because they connected with me. They heard my story. They related to my crazy kids jumping in the back of my live video. They liked how I was real and authentic about my day-to-day life. They saw a little of themselves in me. I didn’t just share boring images that they could also get from our corporate Facebook page. I shared me. I provided value. I did me.

Let’s do a little exercise. Are you ready? I want you to take a minute to think about 3-5 words that define you. The words that you want to come up in a conversation about you (when you aren’t in the room!)
Did you do it? If not, close your eyes and seriously take a moment. 🙂

What did you come up with? Are you a volunteer? Entrepreneur? A mom? These words make up your personal brand and when you share your story, you’re building your brand and letting people in to get to know the real you. And by getting to know the real you, you’re building relationships.  And relationships = more sales.

Here are 3 stories you can share to grow relationships and increase sales.

1. Share what you love about your business.

There’s lots to love about your biz–amiright? And when you talk about why you love your business your enthusiasm will show. Is it the freedom and flexibility? The awesome people you’ve met? Maybe it’s the financial security you’ve achieved? Whatever it is, start telling that story!

2. Share how you started in your biz and how it’s changed your life for the better.

Be authentic and let people learn about you and your business.

What got you interested in starting your biz? What was your life like before you started? How has your life changed for the better? What have you learned about yourself since starting your biz?

3. Share your “why”.

This will give people a real idea of what makes you tick. There is no right or wrong answers–your why is a YOURS and it’s a powerful story that will build relationships because they’re getting to know the real you and why you do what you do!

Get comfortable sharing your story in your VIP group, during parties, and when you meet potential customers and team members.

The more you share your story, the easier it’ll flow! What story will you share today?

I’d love to hear what 3-5 words you came up with that define you. Share in the comments what you will and want to be known for!

38 Comments

  1. Joanne Ruggiano

    Persistent, caring, enthusiastic

    Reply
    • Amy

      Mom, Grandma, Entrepreneur, hardworking and good listener

      Reply
      • Jenna

        Those give a very good idea of who you are Amy!

        Reply
    • Jenna

      Those are so strong Joanne!

      Reply
  2. Shirlie Jones

    I want to be know for empowering women to feel good about themselves

    Reply
    • Jenna

      That is so powerful! Love it!

      Reply
  3. Tina Frey

    I am hoping people will be saying I am fun, real and crazy!

    Reply
    • Jenna

      Oh love those!

      Reply
  4. Amy

    Fun, loyal,kind

    Reply
    • Jenna

      Those sound great!

      Reply
  5. Brittany Strout

    Determined, accepting, passionate

    Reply
    • Jenna

      Love those!!

      Reply
    • Jenna

      Those are perfect!

      Reply
  6. Erin

    Kind, caring & compassionate!

    Reply
    • Jenna

      Love it Erin!

      Reply
  7. Darlene A Rochon

    I would like to be known for being fun, helpful and caring!

    Reply
    • Jenna

      Those are 3 great qualities!!

      Reply
  8. Pamela Mundhenk

    Believer, genuine, honest

    Reply
    • Jenna

      So good Pamela!!

      Reply
  9. Denise Swoboda

    Believer, Encourager, Genuine

    Reply
    • Jenna

      Love it Denise!

      Reply
  10. Pam

    I want people to say… “her faith in God is amazing, it inspires me with mine”
    “She loves people the way she loves and adores her family”
    “I always feel better after I see or talk to her, I love that she’s authentic and not afraid to show she’s “a little messy” because life gets messy.

    Reply
    • Becky

      This is perfect, Pam. Love that!

      Reply
  11. Natasha Wilson

    I want to be known for being caring and fun loving person with a great business.

    Reply
    • Becky

      Love this, Natasha!!

      Reply
  12. Stacie Kobs

    I want to be known for being a believer, wife/mom, caring/giving & business owner.

    Reply
    • Becky

      Love those, Stacie! Amazing!

      Reply
  13. Sarah cook

    I want to be loving, genuine. joyful, and encouraging of others.

    Reply
    • Becky

      Love that, Sarah! And, welcome to the Modern Direct Seller Academy! 🙂

      Reply
  14. Beth Smith

    Inspiring Faithful and Caring

    Reply
    • Becky

      Love that, Beth!! 🙂

      Reply
  15. Cindy Angel

    Encourager, Energetic, Reliable

    Reply
    • Becky

      Love that!!!

      Reply
  16. Shauna Huddleston

    I want to be known for being genuine, honest, and an encourager,inspirer and transformer of lives!

    Reply
    • Becky

      Love that, Shauna!!!

      Reply

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